The pattern of finished curtains will become the mainstream of the future

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For a long time, the long process of making and installing curtains and the various flaws in the customization process are not annoying. In fact, what you really want is never the most perfect, the most luxurious, the most complicated, but the simplest. More personalized and diverse.

Whether you are eager to buy curtains in the future is as simple as buying clothes; changing curtains is as usual as sheets, changing with the seasons and moods? The appearance of "finished curtains" will make your wish gradually become a reality. Are you looking forward to it? Attentively, you must see the finished curtains displayed by many well-known brands and platforms such as Xinjiao, Jinlu, Wanjiali, and Yucai at the home textile exhibition in Shanghai in March. Have you subverted your tradition of curtains? Product impression? In just a few days, there are too many hot spots to be paid attention to. You must have not had time to get in touch with the finished curtains. After the exhibition, Xiaobian feels that everyone's attention to the finished curtains is still heating up, and the finished products for the August exhibition. The charm display of the curtain is full of expectation, so I can't wait to have an in-depth discussion with the finished curtain enterprise on the eve of the Shanghai Autumn Home Textiles Exhibition in August, to listen to their voices.

The general trend is that one day you can buy finished curtains in a supermarket or store.

In the past, I often heard friends complain about various problems encountered in the purchase of curtains, such as the price difference of customization, the cumbersome purchase process, the long waiting time, the installation process error... and even the custom curtains are enough to make everyone shake their heads and frown.

How can the curtain market provide high quality and low price, and meet the fast-paced, modern life needs of urban people? Let us listen to the opinions of fabric entrepreneurs on the future development trend of curtains.

Yang Wei, general manager of Zhejiang Jinluo Fabric Co., Ltd. believes that the model of finished curtains will become the mainstream in the future. When the standards of the industry and the purchasing habits of consumers are keeping pace, buying curtains can really be like buying clothes. So simple. From a certain day, we can see the packaged gold curtains in the major shopping malls and supermarkets. Since we recognize this trend, we will inevitably pre-lay and integrate the development model of the finished curtain in the true sense according to the established strategy.

It is precisely because of the broad market prospects of the finished curtains, and Ding Yi, the manager of Xinxin Home Brands, firmly stated that in 2017, Hexin Home will concentrate on the finished curtain market.

Walking on the road, the finished curtain is coming to us step by step.

It can be said that the appearance of finished curtains is very suitable for young people's tastes. Although the development of finished curtains is similar, the convenience channels such as supermarkets and stores are not as good as bedding. There is still a gap between the actual finished products of curtains. However, many of our brands and platforms are very dedicated to it and are walking on the road.

Curtains have now accelerated the development of finished curtains. Different from the usual curtain fabrics, the finished curtains are selected in style, and you can go home and hang them when you buy them. And there are standardized processes in all aspects of the production process.

Mutual curtains are full of ambitions, and strive to create 1,000 curtain curtain franchise stores and 10,000 finished curtain service outlets within 3 years, striving to become Taobao's most popular fabric curtain category and other third-party sales platform finished curtain sales. A brand.

From the beginning of product design, to the operation and sales operation, Jinhao has made great adjustments to accelerate the overall rhythm of finished curtain operation, so that consumers can better understand the convenience of finished curtains and get a better shopping experience.

Hexin Home selects high-quality soft-packed products with high quality and aesthetic design after 80s: curtains, pillows, bedding, carpets, etc., mainly based on finished products, pushed to the domestic market, and strive to work with the 80s generation. Form a connection between emotion and cognition.

There is no uniform standard, how can I love you?

The vigorous development of the finished curtain seems to have been expected, so it can really make a whip, sing a song, and soon ushered in the spring of development? We imagine things did not seem to be as smooth sailing, the lack of industry a unified and effective product standards, product quality curtains will be difficult to control, a direct result of industry chaos everywhere, ordinary consumers are deeply implicated. Everyone realizes that it is necessary to unify the standards as soon as possible and improve everyone's awareness of the finished curtains, so as to better promote the development of the finished curtains. Only when people outside the industry are willing to accept the finished curtains, is the spring of the development of finished curtains, so the standard is crucial!

Li Wei, director of the curtain-to-home operation center, said that the finished curtains, as a latecomer to the home textile market, wanted to break the pattern of the original curtain brand and seize a considerable share of the market "cake", which needs to be unified in production, installation and sales. The standardization process forms a unified concept of finished curtain life in the minds of consumers, and can establish a new pattern of professionalism and scale in the industry. It is necessary to realize the convenience needs of consumers in terms of price, purchase process, installation, etc., and also tend to be customized to meet the diverse needs of multi-level consumers.

"It is an inevitable trend for manufacturers to directly provide consumers with finished curtains. How to make consumers get a better experience is directly related to the development of curtain enterprises." Yang Wei, general manager of Jin Wei, said that we feel that it is necessary To develop the standard of finished curtains and to develop uniform standards, we need to form an industry consensus first. After recognizing the advantages of the finished curtain model, the relevant parties will clearly define the importance of standards. It is necessary to seek the cooperation of relevant industries, such as the construction industry, the door and window industry, and the unification of multiple industry standards, so that the finished curtain mode can be feasible. At present, it is urgent to establish cross-industry and cross-industry cooperation. At the same time, the government and industry associations need to increase their support for standards.

Many enterprises are eagerly expecting the standard of finished curtains to be introduced as soon as possible. The China Household Textile Industry Association is also trying to find a breakthrough. The standard of finished curtains is expected to come out, and it is hoped that the finished curtain will become a new growth point in the home textile industry.

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