Several Amusement Park Operators Must Know About Marketing Strategies

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First of all, our marketing strategy planning should be a comprehensive one, taking into account the various aspects of the theme park management. For example, the difference between the light season and the peak season - how to win the competition during the peak season, for more market share; what measures should be taken in the off-season, thereby reducing the idle equipment, increase operating income. The selection of advertising media should be as close to the consumer's interest orientation as possible.

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Do a good job in advertising, including the shooting of thematic image ads, television ads, newspaper ads, radio ads, magazine ads, television subtitling ads, electronic billboard advertising, bus advertising and online advertising. In the annual advertising plan, it is necessary to make the most effective combination and use of various forms of advertising, and to evaluate and analyze the effectiveness of advertising, so as to adjust the advertising plan for the next season.

For the purpose of promotion and promotion, the theme parks often print the corresponding promotional materials, mail them to potential customers or hang them inside or outside the park. The registration brochures for event posters, magazines, and event contests can be used to infiltrate every aspect of daily operations. For example, in the tour guides we provide, there are basically all the amusement facilities and facilities in the theme park. It not only helps visitors to have a clearer understanding and understanding of the theme park when they are playing, but it can also be brought back by tourists for free publicity.

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