Marketing to play environmentally friendly children's furniture prices 10,000 yuan

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This year, the newly-developed "General Technical Conditions for Children's Furniture" standard is expected to be approved for publication. This standard is the first national mandatory national standard for children's furniture.

Price: one meter wide bed called seven or eight thousand

In the store, there is already a children's furniture store, and the goal is to import children's furniture imported from Denmark, claiming to be the first brand in Europe. Walking into the store, I saw that these children's furniture panels have a natural pine pattern and can not smell the unusual smell of new furniture. According to the salesperson, the products here are imported from Denmark in addition to home textiles such as mattresses. All use Nordic natural solid wood, the surface is painted with environmentally friendly UV topcoat, no formaldehyde pollution. “Environmental protection and quality are absolutely guaranteed.”

The children's bed is the main product here. However, as the "first European brand", the value is also extraordinary. A small bed of one meter wide, with a small staircase, is seven or eight thousand; the double-layered mother-child bed, the price is as high as 13,000 yuan, even if the minimum discount of eight or five, you have to pay 1 More than 10,000 yuan.

Although the salesperson did not disclose the specific sales, it is said to be quite pretty. The goods here need to be ordered after they are in sight. It usually takes 3 months to arrive. "The fastest time to go by air is 1 month."

Promotion: Everyone is playing "natural environmental protection" brand

With the role of children's furniture in the first-line brands such as Europe and the United States, in recent years, the domestic furniture market is also rushing to the top, playing environmental protection, health cards, and competing to launch children's furniture.

The author visited the furniture market and found that almost all the furniture market has children's furniture counters, and some brands have more than ten kinds. The materials and prices of these children's furniture vary. However, they all declared "natural and environmentally friendly" in unison. From the material point of view, there are those who import imported Nordic pine, Russian pine, Brazilian pine and Northeast pine. From the price point of view, there are more than 10,000 yuan of imported high-end goods, and there are more than a thousand yuan to buy the "special offer children's bed", the price difference is ten times.

Quality: Well-known domestic furniture brand "中招"

“Is the quality of such expensive children's furniture good?” I saw this question at the home forum yesterday.

"The furniture that can be smashed? The furniture made of natural solid wood is also available in my home, but who dares to swear!" Many people feel that "the price is too expensive", "return to the next best, or buy domestic pine furniture, a set of high and low The bed, less than 3,000 yuan, looks good too."

However, there are also many young parents who are on the Internet to find out where to buy such furniture. "Children want to go to kindergarten, want to buy him a single bed, I heard that pine furniture is the most environmentally popular, what brand is good to buy?" High and low, although it is a big factor for young parents to entangle. However, whether the products bought can be as reliable as the business promotion, it is a problem that parents are confused.

In fact, "every product inspection by the quality supervision department, there must be a product failure" seems to have become a "law" for the children's furniture industry. According to incomplete statistics, in the past two years, more than 40 children's furniture manufacturers with certain popularity in China have “wrestled” in various quality inspections. In the first half of last year alone, there were more than 20 children's furniture manufacturers exposed by the quality supervision departments nationwide, including many well-known domestic brands. In June last year, a comparison of the crib test published by Shanghai showed that 7 of the 17 sample products did not meet the standard. The results of the sampling inspection of children's furniture announced by the Guangdong Provincial Quality Supervision Bureau showed that the qualification rate of 62 batches of children's furniture was only 67.7%. There were two batches of children's furniture heavy metal exceeding the standard, and the formaldehyde emission of 3 batches of children's furniture exceeded the standard. The heavy metals in the furniture are mainly lead, cadmium, chromium, etc. Among them, the measured value of soluble lead in children's bedside table is over 40 times.

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