Shengxiang floor Wang Shaolun: caring service to enhance brand image

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: Strong face to the "cold winter" force

Wang Shaolun, Manager of Shengxiang Floor Marketing Department

Product Improvement Service Upgrade


Wang Shaolun, manager of Shengxiang Floor Marketing Department, made plans for 2012 in response to the icon: “The Hefei market will not be warmed back in 2012. We must be strong to face. First of all, for the big environment in the first half of next year, the icon is first in terms of products. For improvement, for the new batch of consumers, the product category of the icon is more orthodox, we will make some improvements to improve the decorative performance of the icon floor, and better meet the requirements of the floor products after 80 and 90. ”


Intimate service to enhance the brand image, as the leading brand in the flooring industry, the icon has been constantly improving the service experience of the brand. Mr. Wang briefly summarized the service plan of Shengxiang Floor in 2012: “The icon floor in Hefei has been With 8 stores, we will improve the terminal store environment and create a more comfortable, comfortable, convenient and enjoyable shopping environment for consumers."


Online and offline channel expansion


The channel is mainly divided into two major blocks, one is offline and the other is online. For the online, Shengxiang Flooring Wang has elaborated on three aspects: “For Hefei, Maanshan and Wuhu, we have increased our efforts in the market of hardcover houses and increased cooperation with some local real estate developers. Secondly, in 2012, the fund-raising and security houses are also relatively large cakes. The third is the county-level market, and more will increase the development of the township market. According to the 2011 data, the performance of our township market is very good. , which provides a strong guarantee for the sales of our entire Anhui company."


The second channel is the network channel. Shengxiang Floor has always been in the leading position in the industry in e-commerce. The joint buyout activity launched by the Hefei Forum at the end of the year has also been very successful. Mr. Wang also gave a plan for the e-commerce in 2012. “We will strengthen cooperation with online media next year. In e-commerce, this piece may go further and increase efforts. Products launched online. We will make some improvements, different from offline products. We also hope that the brand advantage of online can be extended online."

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