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iwatch frequency tapping angle Swiss watch executives, wrist wrist really come?
Apple is reportedly making strategic moves to strengthen its position in the wearable tech market, particularly as it prepares to launch the iWatch in October. Recent reports indicate that the company has hired Patrick Pruniaux, a former vice president of sales at TAG Heuer, who resigned after seven years with the brand. Although the exact role of Pruniaux at Apple has not been disclosed, his extensive experience in the luxury goods sector is expected to play a key role in the iWatch's marketing and sales strategy. This move was confirmed by LVMH, the parent company of TAG Heuer, though no official details about his new position have been released yet.
This isn't the first time Apple has shown interest in the luxury and fashion industries. In July 2013, Paul Deneve, then CEO of Saint Laurent, joined Apple as a vice president reporting directly to Tim Cook. Later that year, Angela Ahrendts, the former CEO of Burberry, left her role to join Apple as Senior Vice President of Retail and Online Stores. These hires suggest a clear strategy to merge technology with style, which could be crucial for the success of the iWatch.
While smartwatches are not a new concept—Google and Motorola had already made significant inroads into the U.S. market—Apple’s entry is seen as a major shift. The company’s influence in consumer electronics could redefine how people perceive and use wearable devices. Despite initial skepticism, many analysts believe that Apple’s brand power and design sensibility could significantly impact the traditional watch industry.
Swatch Group, once a major player in the watchmaking world, had previously rejected a partnership with Apple. However, the group is now reportedly exploring the development of its own smartwatch. While some Swiss watchmakers downplay the threat from Apple, experts like Owen Bernstein, a senior luxury analyst, argue that the iWatch could challenge the lower-end Swiss watch market but also offer an opportunity to attract younger consumers who might later gravitate toward high-end brands.
Jean-Claude Biver, head of LVMH’s watch division and a veteran in the industry, warns that the rise of smartwatches cannot be ignored. “Like all other Apple products, the future iWatch will become a symbol of identity,†he said. “We must not stand idly by.â€
Analysts predict that while smartwatches may not immediately threaten the high-end luxury watch market, they could gradually change consumer behavior. With the global watch industry experiencing a revival, driven by changing consumer preferences and a growing demand for fashionable accessories, Apple’s entry could be a game-changer.
Market research firm NPDGroup’s Marshal Cohen believes Apple could quadruple the size of the watch industry within a few years. With its strong brand appeal, Apple could encourage smartphone users to adopt wearable technology, further blurring the lines between fashion and function.
Despite differing opinions on the long-term impact of the iWatch, one thing is clear: Apple is positioning itself to reshape how people interact with time. Whether this will lead to a revolution or just a shift in perception remains to be seen. But for now, the watchmaking industry is watching closely.