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Water-based ink can raise fish image comparable to offset printing
The China (Shanghai) International Printing Week kicked off yesterday at the Shanghai New International Expo Center, featuring the theme of "service innovation, technology leadership, and green development." It showcased the best of China's printing industry, with participation from all 52 national printing demonstration enterprises. This year’s event highlighted cutting-edge advancements in sustainable printing technologies, emphasizing the shift toward eco-friendly practices.
One of the most eye-catching exhibits was a pair of goldfish tanks in the flexographic printing section. Instead of fish, they contained water-based inks used in flexo printing, symbolizing the non-toxic, safe, and environmentally friendly nature of this method. Visitors were impressed by how this creative display illustrated the health benefits of modern printing techniques.
Green printing has now become a standard in many primary and secondary school textbooks across the city. On display were two math books: one printed using traditional offset printing and the other using flexographic methods. Visually, the content was nearly identical, but when held, the offset book still carried that familiar ink smell, while the flexographic version was almost odorless. A sign nearby listed the low metal content of the water-based inks used, reinforcing their safety.
Jin Weikang, assistant general manager of Shanghai Xinhua Printing Co., Ltd., explained that last year’s flexographic books used 110-line technology, which made the images slightly less sharp than those from offset printing. However, this year’s technology has improved to over 150 lines, making the difference between the two methods almost imperceptible. He added that the quality is now comparable and will not affect the reading experience.
When asked about the popular children’s book series “Listen to Dad Telling Stories,†Jin shared an interesting story. Initially, the book didn’t attract much attention in China, and the publisher was worried about its sales. But after being showcased at the Bologna Children’s Book Fair in Italy, it became the first set of children’s books printed with environmentally friendly ink. The response was overwhelmingly positive, even drawing interest from Chinese publishers who had never considered such a product before. Jin noted that it often takes foreign recognition for Chinese-made products to gain true acceptance at home.
This summer, several well-known literary journals, including “Harvest†and “Sprout,†will also partner with Xinhua Printing to use flexographic printing methods, offering readers a healthier and greener reading experience.
The event was attended by high-profile guests, including Yan Xiaohong, deputy director of the State Administration of Press, Publication, Radio, Film and Television, and Shanghai Deputy Mayor Weng Tiehui, who both delivered speeches highlighting the importance of sustainable development in the printing industry.