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For drugs to enter the international market, we must pay attention to its "packaging" should be focused on the first place in the Romans, natural conditions, social environment, living standards, eating habits, taboo preferences, etc. to understand clearly, in order to be targeted, the right medicine .
Specific analysis of drug packaging should pay attention to the following aspects:
1. Regulations and regulations. The international market has detailed legal provisions for the packaging of pharmaceutical products, with strict restrictions and good results.
2. Pattern. The decorative pattern of pharmaceutical packaging can neither be designed and printed at will, nor can it be put on the market at will. The use of its own pattern on the packaging of valuable Chinese herbal medicines such as ginseng and pilose antler is beyond reproach, but it should be noted that the hexagonal and domed patterns are disgusting in some Arab countries and European countries. "Peacock" was once a trademark of Hebei Foreign Trade Co., Ltd., which was exported to Southeast Asia and other countries is very popular for a few years, then sold to Latin America on the taboo. The red-crowned crane is an auspicious longevity bird in our country, but in France, it is an alias for a stupid man. Owls, most of the Chinese people regard the birds as inoffers, and in some western countries they are the embodiment of wisdom, courage and fortitude. Turtles are often used as slang words, and many regions in Japan regard them as longevity stars.
3. Living standards. There is also a difference in the packaging of drugs sold to developed countries and to developing countries. For example, in Japan, the lower the price of drugs, the more no one to buy, only the decoration of luxury, design refined ginseng, American ginseng, etc., so that the purchaser showed a noble, lavish, only to sell. However, the simple and bulky Chinese herbal medicines such as Chinese wolfberry are well-to-market in countries and regions such as Vietnam and Myanmar where living standards are relatively low.
4. Seasonal and seasonal. Summer sent cotton coat winter delivery orders, in the general merchandise business sales is a taboo, has long been abandoned by the public. The traditional Chinese medicines are wild in nature, there are plants and animals, and the medicinal properties vary greatly. In different seasons, there are different dosages and sales volumes. This needs to be paid attention to in the production and management of traditional Chinese medicine manufacturers, so that according to different seasons and seasonal organizations The source of the medicines in the categories is adapted to the needs. Guangdong has a long summer season, and it is inevitable that herbal teas prepared with Chinese herbal medicines will be sold well. In the northeast of the country, long-toned winter, nourishing ginseng ginseng slices will naturally become popular. As for drugs sold to the international market, the climate differences in different regions are even more important factors that cannot be ignored.
5. Regional characteristics. China has a vast territory, from Hainan Island in the southern country to the ice city in Harbin, from the Qinghai-Tibet Plateau, to the turbulent North China Plain, the middle and lower reaches of the Yangtze River, hills, canyons, and the seashore. Therefore, this regional characteristic should also enter the overall plan of the marketing home.
6. Language exchange is bad. Commodities generally have their own placards. In the global economic war, the status of trademarks is particularly important. As the world’s largest country in the intellectual property rights of Chinese medicine, China’s trademark awareness must be strengthened. However, when determining an item (or totem) as a trademark for a pharmaceutical product, you must be sure to understand the different meanings in different parts of the world so that your medicine can be advertised appropriately and ethically. If you do not, you may make great jokes.
7. Taking habits. Most of the western countries, including of course, the rapidly developing cities along the coast of China, the high frequency of work and the fast pace of life all affect daily life. Efficiency and time have become the first thing people think about in their lives. The old method of taking Chinese herbal medicine in large pots and soups is still in use, and the refined and refined Chinese herbal medicines are only a few grams or a few grains, which is more popular. In some remote areas, there may be intractable illnesses. The old prescriptions and old packaging are still welcomed by people and are very useful.
8. Shape. Different countries have different emphasis on the shape of medicines: Japan is the preferred powder, Americans like pills, and Latin America believes that injections can help treat them. Doctors in India and Pakistan respect drops and psychological and habitual forces are such. Your medicines must be treated differently when they are exported to these different countries and regions.
9. Digital taboos. The numbers are also emotional. Now that they have become almost common sense, if you have 4 or 4 pills, consumers may not buy it. If it is 6-pack or 8-pack, the situation will be very different.
Attention to the problem of packaging medicines
Modern production, circulation, and sales of modern commodities, especially pharmaceuticals, must pay attention to issues that have both universality and unique requirements: According to surveys, understanding the market and adapting to the market is the general law of general commodity market sales.