Abstract: Native packaging is created by a large number of ordinary people. Its creators are often not trained by professional knowledge. It is an honest, simple, and free form of artistic creation that is based solely on the perception of nature. Native packaging usually has distinctive geographical and cultural characteristics. It can be said to be a comprehensive practical art integrating practicality, art, and folk customs.

Keywords: Native packaging Practicality Inheritance

Native packaging refers to all kinds of packaging forms produced by the people in order to meet their own production and living needs. Its creators are not trained in professional design knowledge. They are only based on the practicality of daily life. Their creators integrate creation, use, appreciation, and revision into a whole, which is a free and self-conscious art form from the heart.

The packaging created by native packaging and professional designers is relative. It is a practical artwork created by ordinary people to meet their own needs. Native packaging as a kind of primitive art can be said to be the mother of modern packaging design. As far as its creators are concerned, native packaging is the group art of hundreds of millions of working people, not the elite art created by a few artists. The art of being a producer is not the professional creation of a professional designer, but an amateur, not a professional. As far as its social function is concerned, native packaging is mainly created for the needs of its own social life, including production and living, food, clothing, life etiquette, holiday customs, etc. It is not for the sake of commodity production and social and political needs. It does not have any utility. .

Native packaging, with its concise form and perfect function, satisfies the workers' multi-level and multi-faceted demands in material and spiritual aspects. Its popular form is welcomed by the majority of laborers and mastered and used by laborers. Native packaging is an important part of the Chinese nation's art. It is a presentation of the people's beauty to the people, and it contains the psychological qualities and spiritual features of the people of all ethnic groups, reflecting their simple aesthetic concepts. Native packaging is the foundation of all packaging art. Whether it is historical palace packaging, religious packaging, or modern packaging, their development is inseparable from this foundation.

1 Source flow of native packaging

In ancient times, our ancestors began to enter the stage of conscious and creative labor after a long period of brain and hand evolution. They are in need of survival, instinctively picking up gourds, large shells, and bark to hold articles; using plant leaves and animal skins to wrap items; using soft branches and rattan grass to twist into ropes for simple tying and carrying article. After several years of practice, they not only cut the bamboo into a tube, but also broke the bamboo into strips. According to the actual needs, we can sew some simple round, semicircular, square, long, basket, basket, box, cage, etc. To hold items. And sew the bladder with a bone needle (Figure 1). For example, bone needles were found in the Bone Hill site in Zhoukoudian, Beijing. The unearthed relics of the Anxi Cultural Site in the Neolithic Age of China have square-shaped skin-type pots and obvious traces of squatting. It is speculated that human beings could use the skins of the animals to sew their skins as early as ten thousand years ago. And so on, can all be seen as the native packaging of different forms used in the evolution of human beings.

The Chinese nation has a long history and multi-ethnic cultures are mutually integrated, forming a unified and extensive Chinese cultural system. The native packaging that originated in the national culture is rich and colorful. The creation of 56 ethnic groups spreads throughout the land of China. It is rooted in the fertile soil of life and enjoyed by the working people. It is self-made and has a long history.

2 Native packaging and court packaging

Palace packaging and native packaging have the most different aesthetic purport, essential characteristics and style. From the aspect of culture, they have different levels and properties. Both developed in their own different living environments and formed their own distinctive features.

Although the creators of many court packages are mostly lower working people, the artistic style differs because of the difference in the interests and taste of the court and the ordinary people. Due to the economic, political, and cultural status of the lower-level people, their cultural characteristics are closely related to real life; while the upper-class ruling class occupies a dominant position in economic and political activities, and the purpose of creation is divorced from life. The arts are advertised as magnificent and noble. The grand and magnificent style of luxury has formed a very different direction from the plain and unadorned nature of native packaging and the beauty of life.

In the feudal society of China in 2400, as the ruler of the feudal aristocracy, the packaging used by the aristocrats of the palace was the highest expression of the level of packaging technology in each period, and the production level reached the level of excellence and perfection. Whether it is the choice of packaging materials, or the packaging design, decoration design, etc., all embody the power of the imperial power and the royal style. It can be said that the court packaging gathers material technology in every era and reflects the highest level of development of arts and crafts in each period.

In the palace packaging, the material used for packaging is very elegant, including rosewood, lacquerware, enamel, bamboo carving, gold and silver silk, embroidery and so on. In addition to the selection of superior materials, a variety of decorative techniques such as engraving, engraving, painting, inlaying, firing, weaving, and the like are used in the production of packaging utensils. There are also two major series of sources and productions: one is the “Maozuo,” “painting,” and “woodwork” (Figure 2) produced by the Imperial Court of the Imperial Court. "Packaging factory"; the other category is the package that comes with the local tribute items, such as "Guizhou leather tire lacquer utensils" (Figure 3), "Hangzhou tea", "Anhui tribute ink", etc., these products are packed with rich The local features, both solid, tight, and practical protection, but also based on the characteristics of the tribute items with a harmonious and artistic appearance, has become a gathering place for all kinds of packaging items. Content can be divided into poetry and calligraphy packaging, wenwan jade packaging, entertainment and entertainment packaging.

Palace packaging, whether in material selection, structural design, or packaging and decoration, has a typical court style and distinctive characteristics of the times, often catering to the Royal aesthetic standards and aesthetic interests. Its packaging is noble and elegant, and it emphasizes the perfect combination of form and content. It reflects the deep foundation and profoundness of Chinese culture.

3 Native packaging and religious packaging

The production of religious arts is to better serve religious propaganda in the form of borrowing art. It is an integral part of religion, a symbol of religious teachings, and a form of religious materialization. It has a special mission and is a concentrated expression of religious ideas. Religion dissemination and propaganda can not be separated from art, religion is more widely disseminated and enriched by means of art, and the arts are more perfect because of the needs of religion.

The generation of religious packaging depends on the production and dissemination of religious objects. As an ideology, apart from relying on certain preaching to win the masses of believers, it must also use other forms to promote people. Religious packaging is the most visual and intuitive propaganda in the form of decorating arts, showing people the illusion, mystery, and abstract realm of religion. Therefore, religious packaging is essentially the shell of religion, and its content and form cannot escape the shadow of religion. The original packaging differs from it in that it comes from the needs of life. It also bears the people's desire for a better life and wishes for Ginafuku, but it is more intuitive.

For example, the packaging of Sakyamuni relic in the underground palace of the Famen Temple in Fufeng, Shaanxi Province is to use this type of packaging to the extreme. It consists of up to 7 layers of pure gold and silver packs. Each layer is decorated with Guanyin and Symbols such as the Nirvana are used to interpret religious meanings and the entire package is extremely rich (Figure 4). The personal characteristics of Buddhist classics and ritual implements are: First, the packaging materials are precious, the packaging techniques are special, the ornamentation is consistent with the contents of the packaging, and the second is the decoration of colorful precious jewels. It does not hesitate to pay for the work, which reflects the royal dedication to Buddhism and being The sacred and solemn packaging. Religious packaging, under the premise of focusing on functions, more expounds the human's respect for God and pray for blessing.

4 The practical value of native packaging

In the creation of modern packaging, you can see the introduction of a large number of native ideas. From the ordinary people's artistic creation draws strength and absorbs the driving force of life and creation. This kind of native art created by ordinary people can be said to be the original culture of mankind. It also has the originality of the cultural form. It is completely different from elite art. Elite art has its aesthetic consciousness. Native art is largely an aesthetic spontaneity, and "spontaneity" has the power of the essence of life. Therefore, the creation of modern packaging can absorb more aesthetic elements of life from the original packaging, rather than simply absorb some of the surface of the formal language, and truly introduce the life characteristics of native packaging into modern packaging.

4.1 Native Concepts in Modern Packaging Forms

Made of natural materials, the material is naturally shaped or only roughly modified during the manufacturing process. This gives full play to the natural attributes of the original material, which perfectly embodies its inherent functions, removes the traces of man-made practices, and displays the uncanny workmanship of nature. The beauty of such packaging is no longer the uniqueness of the material's expensiveness and production, but because it embodies the original spirit of art, "the harmony between man and nature" and "things and things like me". Full gourd, flowing lines; tall and straight bamboo, straight lines. This is the beauty of the form given by nature and it cannot be matched by any artificial carving.

For example, the gourd has been used to hold articles since ancient times, the gourd shell is hard, has good protection, and can play a good anti-corrosion effect. Beautiful appearance, and easy to carry. In modern times, gourds are rarely used directly as packaging materials, but their favorite styling features are often applied to product packaging designs (Figure 5).

4.2 Native Concepts in Modern Packaging Structures

In our country, the broad masses of working people have used their wisdom and hard work to create a variety of reasonable and beautiful packaging artifacts.

Or use the leaves of the plants and the fur of the animal to wrap the objects; use soft branches, vines twisted to form a rope, and carry goods. (Figure 6) or imitate some of the structural features of the biosphere and apply it to modern packaging structures (Figure 7).

4.3 Native Concepts in Modern Packaging Materials

The vast number of working people in the long-term production and life, the use of wisdom, according to local conditions, from the natural environment around to find a lot of natural packaging materials, such as wood, rattan, grass, leaves, bamboo, stems, etc. (Figure 8). In the section of the classic Chinese literary classic “Water Margin” and “Lu Zhi Shen Quan Jia Xia Guan Xi”, the scene in which the butcher's town Kansai used lotus leaf to package the chopped meat was described. It can be seen that the folk use of natural lotus leaf wrapped meat has a long history. This is undoubtedly a scientific and effective means of preserving food.

In addition to these, hemp, wood, leather, etc. are often used as packaging materials. China is the hometown of silk, and silk is naturally used as a packaging material to make brocade bags, brocade boxes, etc. (Figure 9).

In summary, the creation of native packaging is a sincere and simple source of life-derived creation. The form of content is based on life, originates from life, and serves life. It is a kind of practical application that closely follows life. "The creation of realism". It is a comprehensive art form that interlaces practical functions with aesthetic functions, and therefore has long-lasting vitality and continuity while meeting the needs of the general population in daily life. (Zhengzhou University, Shiyan)

Source: Shanghai Packaging