In August 2012, Hurun Research Institute released the 2012 Hurun Wealth Report in Shanghai. According to the research report, the number of millionaires in China exceeded 1 million for the first time, reaching 1.02 million, an increase from last year. 6.3%. This is equivalent to one in every 1300 people in the country who are millionaires. The billionaires reached 63,500, an increase of 5.8% year-on-year. The number of Chinese richest people is growing at an alarming rate. High-end furniture still occupies the market. The growth rate of China's richest people is surprising, and with the attention of these rich people to the quality of life, the home environment is particularly important. Imported furniture such as European and American furniture and Singapore furniture have become the sought after objects of the rich. In the United States, an old piece of furniture is usually placed in the most prominent position in the home, which is a reflection of historical value. In recent years, imported furniture has continuously entered the domestic market, and its thought of paying attention to the value of historical appreciation has increasingly affected the Chinese people. According to industry surveys, the vast majority of the rich are preferred to import furniture in the purchase of furniture. Therefore, high-end furniture still has a large market space in China. High-end mahogany furniture is favored by the rich In May 2012, Melody Furniture Network and Dingsheng Group formally joined forces to launch the Hyundai Merlot pure solid wood furniture brand with imported mahogany wood. Compared with furniture brands made from imported wood from Africa and Europe, Prosperity and Merlot have a price advantage. The Prosperity Group enjoys the right to exploit the mahogany wood in Indonesia, which reduces the cost of wood from the material source. As we all know, in recent years, major timber exporting countries are restricting timber exports, which has caused tremendous pressure on domestic furniture manufacturers, increased costs, and prices will increase. The products of the Prosperity and Merlot brand are all produced in Southeast Asia. The engraving masters hired are from Indonesia and save a lot of money. The Prosperity and Merlot also have some unique qualities that encourage the rich to compete for purchase: First, the mahogany furniture is expensive. They are mostly distributed in tropical island countries such as Cuba and Indonesia. The country is relatively scarce. The color is mostly light reddish brown and partly golden yellow. The cut surface has a beautiful characteristic strip pattern. Mahogany has the advantages of other high-grade wood, strong toughness, moderate density, and not easy to deform. At the same time, it is easy to process, engrave and glue, and is usually the most ideal material for high-end furniture. More than 86% of China's richest people online shopping According to the consumption survey, the average annual consumption of the rich is 1.76 million yuan, which is 9% lower than last year. The industry believes that there may be credit for online shopping. According to the survey, 86% of the richest people said that they would buy online. The average online shopping amount is 20,000 yuan a year. The most common shopping site is Jingdong, because digital products are the most online shopping products. Nearly half of the richest people like to buy books online. Joyo.com and Dangdang.com are their most frequent book-purchasing websites. Some of the richest people will buy furniture online. Melaleuca is the most famous furniture e-commerce company in China and is undoubtedly the first choice. However, the rich are less likely to purchase luxury goods through the Internet, and the amount of online shopping luxury goods is less than 30% of the total amount of online shopping. Melody Furniture Network's unique online sales platform allows anyone who likes online shopping to buy furniture. Industry analysts believe that high-end brands aiming at the wealthy class is the inevitable result of strong market demand and market segmentation. With the development of economy and culture, the concept and lifestyle of consumers have been further improved, and the number of rich people with high-end taste has also increased. They are also gradually willing to pay for the classics and have a desire to consume high-end imported brands. Melody CEO Gao Yang said that most of the rich people or young people who are pursuing high-end products have certain aesthetic ability for furniture. They value materials, styles, environmental protection and individuality, and they also have a luxury style with traditional rich people. The difference. A high-end furniture with both form and spirit is their long-cherished wish. Therefore, the mahogany solid wood furniture created by Prosperity Merlot was very popular, and it achieved considerable orders on the day of its launch in May. We believe that in the near future, mahogany furniture will quickly seize the market. Channel statement: The articles, data and other contents contained in the channel are purely personal opinions of the author and are for reference only and do not constitute investment advice. Investors operate on this basis at their own risk. Self Adhesive Vinyl Film,Self Adhesive Mirror Film,Self Adhesive Plastic Film,Self Adhesive Film For Furniture Dongguan zuncheng paper plastic material co. LTD , https://www.zcadhesive-label.com
In addition, Prosperity Merlot is a high-end imported furniture brand that pays attention to cost performance. There has recently been an unofficial survey of the wealthy, and survey data show that in China's millionaires, the rich who have confidence in future incomes account for only 25%. In other words, most rich people are worried about whether there is a stable economic source in the future. Therefore, while pursuing high-quality home life, we pay special attention to the price/performance ratio when purchasing high-end furniture. The Prosperity · Merlot brand is a very cost-effective high-end solid wood furniture brand, which conceals the psychology of pursuing luxury and elegant life.
Secondly, mahogany furniture has historical significance and appreciation value. As early as the American colonial period, mahogany furniture has entered the market and has become the object of attention. At present, mahogany is widely used in the production of decorative items, high-end furniture and other products, and has a very high status in the furniture market. The furniture made of mahogany is mainly made up of American style and European style, which are luxurious and elegant, and are popular among consumers. In addition, mahogany is widely used in the processing of vehicles and pianos. In general, mahogany furniture inherits the elegant and elegant cultural temperament, and meets the needs of the modern rich, so it is favored by the majority of the rich.