With the popularity of Weibo, WeChat has gradually gained a foothold in the wardrobe market. This communication method is more convenient and convenient. For example, face-to-face chat, not only can read the latest information, but also voice conversation, video call, etc. WeChat software itself is completely free. There is no charge for using any function. The Internet traffic fee generated by WeChat is charged by the network operator, so it has become the preferred communication method.

Nowadays, the technology is developed, and the living standard of consumers has also improved. The communication tool of mobile phone is very convenient to update, and there are new tricks every once in a while, which makes the communication between people faster and more convenient. At the moment, WeChat is also a new way of communication sought by the public.

It is understood that at the end of March 2012, WeChat users broke 100 million, which took 433 days. On September 17, 2012, WeChat users broke 200 million, which took less than 6 months. As of January 23, 2013, WeChat users reached 300 million, and the time was further shortened to less than 5 months, and it is still accelerating.

The wardrobe network found that many wardrobe enterprises have taken the first step to build the WeChat platform. Scan the company's QR code on the spot and go back to the company's information, as well as learn about the company's dynamics and events. At the same time, the company's QR code printed on the business card also indirectly promoted for the company. Undoubtedly, this novel approach firmly grasps the current trend of people's entertainment and lays a solid foundation for corporate publicity.

The wardrobe network believes that marketing with WeChat first needs to establish and precipitate user relationships, and then consider how to push good content and seize users. Mention the three functions of WeChat, "drift bottle", "shake" and "location signature". If the company knows how to grasp these points, it will be a good propaganda technique. At the same time, merchants can also use the "location signature" free advertising space to display the corporate signature file for their own wardrobe brand to advertise.

WeChat promotion is a new type of communication, but it will also suffer from the interference of excessive information transmission and the extra traffic cost. Therefore, everything has a degree. Once the push is abused, it can only achieve half the effect. .

Source: China Wardrobe

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