Beijing furniture "renewed with the old" is as hot as Shenzhen

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According to local media reports in Beijing, the deadline for the “new-for-new” activities of Beijing's current round of furniture from July 1 to December 31, the deadline for the delivery of old furniture and the issuance of old-for-new certificates for furniture was February 20, 2014. The deadline for purchasers to apply for subsidies can be extended to February 28, 2014.

On the other hand, the number of sales companies participating in “old-for-new” in Beijing has increased significantly this year. Last year, there were only five major stores in Beijing, but this year, six new sales companies were added, and the number of stores increased to 33. In addition to the city center, consumers in the suburbs such as Tongzhou, Changping, Huairou and Shijingshan can also get benefits.

Compared with Beijing, Shenzhen's furniture “old-for-new” is quite deserted, and most of the old furniture is either discarded or entered the second-hand home market. More than half of the home store staff near Luohu Sungang said that although Beijing's furniture “trade-in” activities are in full swing, in the past few days, few consumers in Shenzhen have come to consult furniture “trade-in”. Mr. Li, who came to buy a home, admits that the value of old furniture is relatively low due to wear and tear. It is not considered that the old furniture can be charged at a high price. “It is generally sold directly to small vendors who buy second-hand homes”.

Although Mr. Wang is very interested in the “old-for-new” of furniture, he believes that the key to implementing the “old-for-new” of the home is to practice the concept of environmental protection and low-carbon. Both consumers and enterprises have fulfilled their corresponding responsibilities. "Furniture 'trade-in' is basically a corporate behavior. Does recycled furniture have value in use? How do companies deal with these furniture? If old furniture is recycled, there is no way to generate benefits. I don’t think the company will do this. Really If you do, it may just raise the price. It seems that consumers are receiving benefits, but they are not. If they simply fulfill their social responsibilities, they may need government support."

Since consumers don't buy it so much, home stores naturally have little action. The reporter visited several large home stores and found that there is currently no home-sales store that is undergoing “trade-in” activities. There have been few stores that have undergone “trade-in” activities. A store staff confessed that a “new-for-new” home needs a complete set of supporting services, such as whether old furniture can be resold, or donated to welfare agencies. “Otherwise, it only lowers prices and increases business troubles.”

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