With the development of society, consumer groups are constantly updating, and the number of fashionable and personalized consumers is increasing, which has prompted the rapid development of the overall wardrobe industry. Many people have seen the business opportunities among them, but they do not know the heavy barriers in the wardrobe industry. Everything should be considered and thought-provoked, and if you devote yourself to an industry, you should fully understand the industry, especially the barriers of the industry, and should do a comprehensive analysis and understanding. Companies that have already invested in the wardrobe industry should go to specialize in the status quo of this industry, be good at adapting to the situation, and follow the pace of the times to make their own companies bigger and stronger.

(1) R&D design barriers

The overall wardrobe is characterized by individualized design, standardization and large-scale production. Therefore, the development and design of the overall wardrobe is crucial to the development of the industry. The research and development design of the whole wardrobe not only needs to reflect the general characteristics of the furniture products, meet the requirements of environmental protection and health of modern family furniture products, but also needs to pay attention to the integration with the home environment style, in line with the trend of home fashion changes. Therefore, the overall wardrobe industry needs enterprises to have strong R&D design and product innovation capabilities, and independent original design capabilities are one of the industry barriers that new enterprises enter.

(2) Brand barriers

Brand is the embodiment of the overall competitive strength of the overall wardrobe production enterprises. The formation of mature brands requires long-term promotion and accumulation. Brands help companies expand their markets and promote consumer preferences for products. At the same time, the brand helps companies to segment the market and position the market. Brands play an important role in consumer buying decisions. Consumers' recognition of the overall wardrobe brand is based on the company's product design, quality control, and comprehensive services. Therefore, for the newly-entered whole wardrobe enterprises, establishing consumers' awareness of their brands requires a large amount of capital investment and time experience accumulation, and there are high brand barriers in the overall wardrobe industry.

(3) Sales channel barriers

As an industry of individualized design, large-scale production and standardized production, the overall wardrobe enterprise needs superior store resources support, and establishes stable and perfect sales channels through the development of dealers or direct sales stores, thereby promoting brand promotion, product sales, installation and maintenance. And after sales service. To establish a stable and perfect sales network requires a large amount of capital investment and time accumulation. With the rapid development of the industry, how to establish a wide range of sales channels, comprehensive store management system, dealer training system and after-sales service system, the more important the overall wardrobe enterprise. Because the construction of sales channels requires long-term accumulation, and the requirements for capital investment and management level of enterprises are also high, it is difficult for new industrial enterprises to realize in a short period of time, and sales channels have gradually become an important barrier for new enterprises to enter.

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