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Smart hardware - a imaginary toy?
Recently, smart hardware is very hot, at least in the industry. The topics around are no longer limited to the original Google smart glasses. From various well-known or unknown wristbands and watches, to various smart accessories, smart homes and even smart medical care, it seems that as long as you can think of it, you will have the possibility of intelligence. Every day, new products and new cross-border nouns appear. It is as if someone is shouting "an accident", everyone will come from all directions, even if they don't know what happened, they just want to be a witness.
So, in fact, we don't know about smart hardware.
The so-called intelligence is just used for disillusionment.
I am a sentimental person. I entered the sci-fi world of sci-fi for a " Transformer ". I chose the computer profession and tried to be the one in the movie who can create the world with only one computer. I can finally find myself only. However, after experiencing a “dream spaceâ€, the world is still the world. The world that can change infinite possibilities is created by its own subconscious mind, and this is the reality.
I don't know how many people really know about smart hardware, and how many people have experienced it for themselves. For me, before I touched and felt it, those were just a noun and data, separating the dream and reality. The layer has long been clear what is true.
The so-called intelligence is only used to disillusion. It's as if you got into a dilapidated yellow Volkswagen Beetle and thought it would turn into a bumblebee, and it turned out to be so difficult to start.
Can't do without the "smart" of the phone
Every smart hardware is released, there will be different protagonists, but the real protagonist is not them, but the mobile phone, it does not appear on the poster, but it will appear in almost every conference, it is like a director. , the whole story is controlled by one hand.
That's right, in the current market, you can't find a smart hardware that can be completely out of the phone.
You can even think of a smart hardware that is completely out of the phone: after running, you have to let the bracelet synchronize data with the phone; after weighing, you have to watch your weight loss effect on the phone. If you want to adjust the lights, you have to take out your phone for color and brightness settings.
Since then, the mobile phone has become a remote control for the world by a mobile device that calls, takes pictures and surfs the Internet. And this is not what I want to think about.
Wrongly positioned intelligent hardware
This need to be divided into the following two points:
The first is functional positioning
For the most popular smart watches, it seems that whether it is a smart watch that has been released or is about to be released or even to be released, it seems to be ready to go all the way, just play "alarm clock" and "health sports", just like it is a smart watch. The best standard. However, they did not seem to think that their smart watches are not so much for the world, but for young people, because only young talents will be interested in this, at least for the current situation.
The "alarm clock" and "sports" and even "health" are actually the least concerned by young people.
The alarm clock is better. The young people who are used to sleeping late are used to waking up in the alarm clock, but this can't be the reason for my choice of smart watches. The mobile phone comes with an alarm clock function, and in order to hear the alarm sound of the smart watch, I have to connect the mobile phone, then why should I want this watch? Even without a mobile phone, a battery alarm clock not only eliminates all kinds of radiation, but also compares home environmental protection, why not.
And the "sports" linked to health, and how many young people are in the same stranger, "all night", "fast pace", "network" almost constitutes the life node after the 80s and 90s and even after 00, in the "sleep "Awakening naturally" is an era of extravagant dreams. How many people really care about "sports" and even health. Some time ago, in order to practice the weight-loss plan that I have been hanging on, I went to buy a weight machine. The final result was that the weight was put in the corner for a long time. I thought that the intuitive number of the weight can be used to stimulate The enthusiasm of my exercise and the desire to lose weight can eventually be busy or inert (the so-called busy is just in front of the computer) has the upper hand. Therefore, the sports data of the smart watch can not let me pay more attention to my health problems. If you want to be healthy, you won’t be in front of the computer all day long, and you won’t be able to leave your mobile phone for a moment. For health, you should stay away from the smart, away from the Internet, away from all modern accessories, and return to a quiet life. A food meal consisting of only vitamins.
Followed by market positioning
Jobs redefines smartphones, and Lei Jun redefines the marketing tools for smartphones.
Xiaomi's "price/performance ratio" has indeed changed the market structure of smart phones, and successfully made Xiaomi put on the "price-performance" label, which has become the most perfect slogan. For other smartphone manufacturers, this tag is a nightmare, I can't redefine the phone, then I can only follow your marketing tools. Therefore, everyone does not play innovation, play the price.
Smart hardware devices are also the same. After changing the market structure of China's domestic smart phones, Xiaomi continues to focus on the smart hardware market. In this emerging market, all manufacturers are crowded with an unusually full of excitement. Territory, I thought I could make a fortune in this wave. I didn’t expect Xiaomi to come in at this time, and announced that their bracelets cost only 79 yuan. At this point, the bubble of dreams is shattered, and the marching sea becomes a complicated intestine. The path, chaos, I don't know the direction.
While Baidu's free smart bracelet solution solves many manufacturers' problems, it also pushes manufacturers to the same path - no innovation. After Baidu solved the hardware design and software services, what manufacturers can do is only look at the appearance, and this is not what I want.
There is no problem in playing the price, but the key is not to start playing the price at the beginning or even when things have not yet been made. If I put myself under such a big bundle of constraints, I think it is impossible to make a product that makes people shine. I don't think everyone is willing to buy a 79 yuan bracelet, as long as you do it well enough. Even if Apple needs to use the kidneys to change, it still can't stop people's enthusiasm for buying it. Define your own market positioning, Apple and Xiaomi can exist at the same time.
Smart device in my eyes
The most perfect and most intelligent device in my eyes is of course the same in "Iron Man", which can be directly talked and even subjective. Of course, movies are beyond reality, so my biggest expectation is that it can understand people, that is, voice operations, rather than using a mobile phone or other device to execute commands. A pet dog is still human, if a smart device can't even understand people, then what is the difference with a teddy bear.
Followed by intelligent services. The so-called smart service is of course for the convenience of us, as much as possible to make our lifestyle more simple. Nowadays, smart hardware devices try to install various apps. I don't understand this. For example, writing text messages, I really can't think of any fun to write text messages on such a small screen. What we need is nothing more than a development market that makes our lives easier, not an application developer. Everything that doesn't use smart services is a rogue.
After all, I just hope that its intelligence is really "smart".
Some people say that the era of intelligent hardware has arrived. However, is it really time for hardware intelligence? In fact, in my opinion, it is just a gathering of lonely carnivals of a group of people, and there is no audience, only ourselves, holding a toy, taking ourselves to the "Ling Bojie", and taking a trip with only the soul. .
If it is Jobs, I think he will really let the era of intelligent hardware come.