New three-board "unicorn" Huaqiang Fangte launches IPO theme park

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The new three-board star company Huaqiang Fangte, a paper listing counseling announcement, caused a sensation in the capital circle and theme park industry circle. In the New Third Board, Huaqiang Fangte is the “unicorn” of the stars. In the theme park industry, Huaqiang Fangte is a strong competitor with strong growth. The opening of the Huaqiang Fangte IPO will bring more space for the company's development. Authorities predict that China will become the world's largest theme park market by 2020. More local companies compete on the same platform in the capital market, which will bring more possibilities for the development of the industry.

Re-start the IPO journey after a lapse of six years

On May 28th, Huaqiang Fangte submitted the listing counseling materials to the Shenzhen Securities Regulatory Bureau, and announced that it was accepting the counseling of China Merchants Securities and officially became an “IPO concept stock”. As soon as the news came out, Huaqiang Fangte’s share price rose sharply and rose for three consecutive days, an increase of nearly 20%.

This is not the first time Huaqiang Fangte has launched a listing plan. As early as 2012, the company had this intention, but because the IPO "stopped" for a period of time, and failed to do so after the failure to do so.

In recent years, Huaqiang Fangte has entered the innovation layer for three consecutive years in the New Third Board, and the total amount of financing after listing is as high as 2.7 billion yuan.

Huaqiang Fangte's 2017 annual report shows that the company achieved a revenue of 3.863 billion yuan for the whole year and a net profit of 748 million yuan. Huaqiang Fangte puts the most authoritative ranking list of the global theme park on the front page of the annual report: in June 2017, the world theme park authoritative research institution, the American Theme Entertainment Association (TEA) and the third-party tourism industry research and consulting organization, AECOM, USA In the “2016 Global Theme Park Survey Report” jointly released by the group, Huaqiang Fantasia Theme Park has received a total of 31.369 million visitors, leading the world with a growth rate of 37%, ranking fifth in the world. On May 17 this year, the “2017 Global Theme Park Survey Report” was released. Huaqiang Fangte received 38.495 million visitors, with a growth rate of 22%, ranking the fifth in the world.

The annual report released by TEA & AECOM is the "Oscar" of the global theme park. Therefore, despite the precedent of the dying of the dinosaur park, the momentum of such rapid development has given Huaqiang Fangte another foothold in the IPO journey.

Performance is not inferior to the motherboard

From the rankings, Huaqiang Fante's performance is not inferior to that of similar listed companies.

Compared with OCT, Huaqiang Fangte has a strong growth despite the poor performance and ranking. However, the success of the two theme park groups has a very different path. The growth of OCT is mainly based on the acquisition and improvement of existing businesses, following the “real estate + tourism” model, and making full use of the adjacent plots of parks and attractions to further expand. In the past year, OCT has added 20 tourism complex projects in first- and second-tier cities, such as Chongqing Happy Valley Theme Park and Maya Beach Water Park Chengdu Happy Valley Phase III. Huaqiang Fangte abandoned the traditional model of real estate as the main profit point in most domestic theme parks. It imitated Disney, the global theme park, and built theme parks around its own IP, film, film and animation characters to cater to the current Chinese market. Try.

The data shows that the main board listed company Songcheng Performing Arts achieved operating income of 3 billion yuan in 2017, up 14% year-on-year; the net profit attributable to shareholders of listed companies was 1.06 billion yuan, up 18% year-on-year. Although Huaqiang Fangte’s net profit is about 300 million yuan lower than Songcheng’s performing arts, Huaqiang’s global ranking jumped from 8th to 5th in 2016, and remained in fifth place in 2017, while Songcheng Performing Arts fell out of the "Top List" of the global theme park TOP10 in 2016.

Great market potential

On April 26 this year, Shanghai Disneyland's seventh theme park, "Disney Pixar Toy Story", was opened to the public. This is the first expansion project of Shanghai Disneyland since its opening in June 2016. According to the 2017 Global Theme Park Survey Report, from the perspective of a single theme park, the number of Shanghai Disney visitors has risen from 5.6 million in 2016 to 11 million, and the ranking has jumped from the 21st to the 8th. Disney official Describe the performance of Shanghai Disney in the Chinese domestic market with the word "stunning". Universal Studios, another big global theme park, also has an action. It has now landed in Tongzhou, Beijing. It is expected to open in 2020 and will become the world's largest Universal Studios theme park.

The international giants have confirmed by action that they have been repeatedly predicted by many authoritative organizations. In 2020, China will become the world's largest theme park market with great potential. Then, for Chinese local theme park enterprises, seeking a higher platform to strengthen themselves before the competition further intensifies should be an important part of the future.

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