Yulian Electronics: Quality is the first to cooperate with the reciprocal market

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Lead: Guangzhou Yulian Electronic Technology Co., Ltd. Wuhan Branch (hereinafter referred to as Yulian Wuhan Branch) was established in 2002, is the first branch of Yulian Touch in the country. Yulian owns its own brand MAPLETOUCH, Yulian Touch, TOUCHKIT, among which MAPLETOUCH mainly produces high-end resistive touch screen and touch screen POS terminal (touch screen display and touch screen computer); Yulian touch touch screen inquiry machine, industrial touch screen display and touch screen Tablet PC, information open system solution; Yulian Wuhan Branch pays attention to product quality and adheres to the principle of cooperation and reciprocity, and has long been the first in Hubei's touch market. Its products are spread across government departments, mobile telecommunications, banks and other state-owned enterprises. Hotels, hospitals and other industries; outstanding achievements.

Yulian Electronics: Quality First Cooperation and Reciprocity
Ms. Hu Fengyun, General Manager of Wuhan Yulian Touch

Yulian Electronics: Quality First Cooperation and Reciprocity
Yulian Touch Wuhan Branch

The touch industry belongs to the sunrise industry and is in a period of rapid development. In particular, it has made great progress in China in recent years. Yulian Touch has entered the touch field as early as 2000 with its precise predictability. After more than ten years of development, we have established a production and sales network with Guangzhou as the headquarters and radiation throughout the country. Since the establishment of the first branch in 2002, Yulian Wuhan Branch, Beijing, Shanghai, Chengdu and Jinan have been established. 9 branches in Xi'an and Zhengzhou; and established a Canadian office in 2007 to open the way to explore the international market. Recently, the author had the opportunity to interview Ms. Hu, the general manager of Yulian Wuhan Branch, and asked her to share her experience in the development of the company.

Taking the lead, forward-looking is very important

Yulian Electronics: Quality First Cooperation and Reciprocity

Yulian Electronics: Quality First Cooperation and Reciprocity
Yulian's portfolio of touch products

Yulian Touch was not started in the touch field, and was originally engaged in PC related products. In the continuous investigation, market research and integration of various information, Yulian Touch judges that the PC products will be saturated in the near future, and the touch field has just started in mainland China. "We found that internationally, touch products in Canada and the United States are very popular in North America. There are very few touch products and applications in China. Touch products are basically dependent on Taiwan." Manager Hu said, "Based on this, we Judging that the touch industry will develop in China, it will be decisively transferred to the development and production of touch products." Facts have proved that it was this correct decision that laid a solid foundation for the current development of Yulian.

Product excellence, after-sales pursuit of perfection

Yulian Touch has been striving for excellence in its products. In order to ensure quality, it has even abandoned the low-end market and has not produced low-end products. “Our products are not the cheapest, but they are all guaranteed by quality,” said Manager Hu. Although they lost some of their markets, they have gained full trust from users; Yulian Touch has its own dedicated R&D team. The products have already passed ISO9001: 2000, CE, FCC and other certifications, and obtained 3C certification last year.

Yulian Electronics: Quality First Cooperation and Reciprocity
Yulian Culture: Customer Satisfaction, Company Satisfaction, Satisfaction

It is also a strict requirement for after-sales Yulian. "The best products also have after-sales problems," said Manager Hu. "We would rather not sell the products and deal with the after-sales problems." At the beginning of the login to the Hubei market, due to touch or new products, users often have problems with the product due to lack of understanding and improper use of the product, so there are many misunderstandings, which are considered to be the quality problems of Yulian products. “It was really difficult at the time, but we patiently gave them a correct explanation of the correct use of the products, home repairs...” It was such a strong attitude and responsible attitude towards the users that won more and more customers.

Cooperation and win-win with peers, distributors

Every industry will have competitors. When asked about Manager Hu’s question, she generously stated that there is no competitor. “Competitors are partners and win-win.” Manager Hu hopes to be with his peers. Work together to make the touch market bigger and stronger; in turn, the market will promote the rapid development of the company and form a virtuous circle.

Yulian Electronics: Quality First Cooperation and Reciprocity

The main sales channel of Yulian Touch is the head office around the national direct sales branch, which is similar to the direct sales model. However, each direct sales branch will cooperate in the second and third-tier markets to find powerful and reputable distributors to jointly sell products and jointly create second- and third-tier markets. This involves working with distributors and distributors at all levels. Manager Hu said that the head office is very much in line with the role of distributors in the company's development, and thank them for their efforts and better serve customers!

Going deep into the international market

Talking about the company's next step, Manager Hu seems to be mentally awkward. She said that the company currently has nine branches across the country and one foreign office in Canada. The future plan is to spread Yulian's product production points in every municipality, including provincial and prefecture-level cities in the next few years; Yulian touch-related products cover the marginal areas. At the same time, we will focus on developing the international market and enter Yulian Touch into the international market.

After all, Manager Hu felt a lot of emotions. She said that through the development of these ten years, the original decision was correct. At the same time, I am also very grateful to the community, peers and friends of distributors and distributors for their help. The future of the exhibition, Hu manager is full of confidence, is willing to work with peers, distributors and friends to enlarge and strengthen the touch market!

Company Name: Guangzhou Yulian Electronic Technology Co., Ltd. Wuhan Branch

Guest Name: Hu Fengyun Guest Position: General Manager Main business: touch screen, industrial touch display, touch screen tablet and touch screen POS terminal, touch screen inquiry machine and other touch screen related products company address: No. 115 Guangba Road, Hongshan District, Wuhan, Yinhai Yayuan Room A, Room 2805, Building A.

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