Psychology is the science that studies the occurrence and development of human psychological phenomena. The task is to explore the laws of human psychological development and development. It occupies a very important position in contemporary aesthetics. It is a useful and interesting job to explore people’s desires, study the market, and study consumer psychology.

Packaging in the circulation of goods has always been an important promotional tool, and it is also the media that best meets consumers' psychological demands. One of its important missions is to arouse consumers' attention and generate a desire to buy. Its learning is also to study psychology and action learning in order to promote its purchase behavior. How to attract consumers' attention, how to further arouse their interest, and how to prompt them to take purchase actions, it is necessary to apply the principles of psychology knowledge to answer questions.

From the perspective of psychochemistry, tectonic psychologists advocate that all psychological phenomena are psychological complexes composed of simple psychological elements. You can also think of packaging as a combination of multiple elements, and consumer psychology is one of the biggest elements. In the preliminary design of packaging, it is necessary to take into account the consumer psychology, because the process of changes in consumer psychology has a great deal of connection with the sales process of the product.

It is hoped that under the candlelight of psychology, a series of scientific explanations can be obtained from the phenomenon of generation-attention-action, and the category of psychology can be used to study the visual characteristics of packaging and the psychological level of packaging design.

Reprinted from: Shenzhen Packaging