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2. With the further improvement of e-readers, e-books will pose a threat to traditional books. The reference works will first turn to the publication of electronic forms.
3. Book printing will shift from centralized production to targeted printing near consumers. At the same time ATM technology will be applied to the book printing industry.
4. Primary and secondary schools will assemble computers and use electronic media, thereby reducing the demand for textbooks.
5. By 2020, the prospect of self-publishing publishing market is quite promising. The family will regularly publish personal communications, magazines, vacations, and other materials.
6. The bookstore will continue to operate the book business, but it is also an on-demand printing and e-book download center.
7. Services to help independent publishers or authors in editing, technical support, and marketing will be innovative and applied to specific business activities.
Direct sales
Direct mail marketing will also have some room for development. This push media can target the target audience without technical limitations. Since this medium can completely cover a certain area and population, it can be said that it is the most democratic promotion channel. Since we want to develop a more humane promotion model of human relations, humanized promotions will become a norm. Of course, the increase in mailing costs will force us to look for additional promotional channels.
1. In the next 20 years, the humanized direct mail model will have great development and will become the basis for human relationship marketing and target-based marketing.
2. Those sites on the Internet will provide some direct sales models, build brands for merchants and promote consumers to visit their websites.
3. The centralized delivery model to consumers will continue to develop. There is no other more effective way to influence the public before everyone can access the same type of electronic information. Direct mail is a "democratic" promotion.
4. Direct mail promotion will continue to exist as a "push-type" media and become a supplement to the company's website promotion. Humanized promotions will be quite common.
5. Almost all BtoB-style direct mail promotions will shift to the Internet promotion model in the future. In the Internet site, corporate entities can be connected via EDI and e-commerce.
6. The postal system will provide consumers with direct mail letters in printed or electronic form. The postal service point is equipped with printing equipment. If the consumer needs a document in the form of printing, it can also request printing.
7. The postal system data will contain the national's mailing address and e-mail information, making it possible for media interactive mail delivery.
Product catalogue
The page numbers of commercial catalogs and consumer catalogs will decrease, but catalogs will increase. The delivery of locked targets will be a norm, and will guide the recipients to the relevant websites, where push media will work simultaneously with traction media. This will lead to a slight decrease in the number of printed copies of the paper catalog.
Since a certain percentage of the population has not yet accessed the Internet or has not been able to access the Internet directly, it is necessary to carry out direct sales through letters or manual delivery.
1. The consumer catalog will exist as a "traction" medium and will complement the company's website and retail outlets, as it will also be able to show consumers the products promoted by businesses and promote more. Online product information.
2. The printed catalogue will use different digital printing, hardcover binding and other methods of production.
3. Because the role of the catalog is mainly to promote or guide the recipients of the selected market to visit the merchant's website instead of directly obtaining orders through the catalog, the number of catalog pages will likely decrease in the coming years. Of course, the catalog will also provide full purchase information.
4. The reduction in the number of product catalog pages will begin as a result of the increase in the cost of mailing, as first-class mail will be reduced and the postal system will require that all postal items be increased.
5. By 2010, e-mail will be linked with physical mail, which will promote the development of the e-mail market. The digital divide between technology-owned and technology-poor people will also exist, which will make it possible for paper-based catalog promotion to have a market. (To be continued)
Future Publishing and Printing (II)
1. The need to reduce the cost of unsold books and other aspects of low-efficiency operations will grow stronger, thereby accelerating the development of new book production, distribution and sales models.