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Break through the design rules and break through the conventions, break traditional formulas such as traditional materials, designs, and structures, and dare to deconstruct and reconstruct design patterns. This is especially common in perfume packaging.
Another way Magic breaks through the general packaging rules is to highlight designs through the use of fluorescent, holographic, special light effects, and other reflective materials, bringing consumers into an imaginary world and presenting them with versatile products.
6. Concern over the environment and conservation The awareness of raw materials and environmental protection is gradually increasing. To save the resources of the earth, waste must be reduced, and packaging will be developed in a smaller and more efficient way. One example is the packaging of the Japanese laundry detergent Attack, which reduces the weight and volume of the product by 62%. And 80%. Another trend is refillable packaging. This development will require the cooperation of product engineers and packaging designers.
Extending the product life cycle To further conserve natural resources, there are two possible options. One is to use biodegradable or recyclable materials, and the other is to recycle waste streams. This must be taken into account when using cardboard, glass, metal, plastic or ink as packaging material.
100% protection of the ecological food and cosmetics industry has gradually increased its awareness of protecting the ecology. Some consumers also prefer environmental protection products. With the improvement of environmental awareness, the entire packaging chain – from manufacturing technology to materials used – will be closely monitored. Therefore, manufacturers have to change their management and production models to meet the "sustainable development" concept.
At the same time, manufacturers must also consider the following points:
·aging population;
·safe question;
·Electronic commerce;
· Consumers' tense lifestyles;
· The challenge of green life;
· Design standards continue to increase;
· Packaging becomes a part of the product population aging: the increase in the average life expectancy of human beings indicates the advent of a new social structure. It is estimated that by 2020, at least 25% of the population in industrialized countries will be over 65 years of age. Manufacturers need to consider the needs of elderly consumers (visual acuity, hearing loss, etc.).
Concern for safety: BSE (mad cow disease), GMOs, the shadow of September 11th incidents, counterfeit products, etc. all cause consumer concern for food safety. This has particularly obvious effects on developing countries.
E-commerce: Although online shopping accounts for a very small share of the market, the media is precisely providing a verification venue for market strategies. As a sales channel, the Internet has forced us to review the packaging of products. The concept of virtual products may further affect the existing packaging forms.
Consumers' tense life style: The life of consumers is changeable, and so are the requirements for products. Therefore, the packaging must be versatile and can be used in different situations. Small packages, single doses, complete sets, and lightweight packaging will be popular.
The challenge of green life: As a citizen of society, consumers are very concerned about the problems caused by pollution. This cannot be solved by relying solely on recycling. In fact, the level of products produced using recycled items is low. Therefore, you should reduce your wastage or use biodegradable materials.
The design standards are constantly improving: the value of design in the consumer market plays a decisive role. Design is seen as an added value to the product. Few people will question its importance in appearance and function. It is also the key to distinguishing products. The increase in consumer demand for design has brought greater challenges to the packaging industry.
The ultimate development of packaging is packaging as a part of the product: the development of the packaging industry so far, its function is no longer simply as a protective layer of the product, simply wrapping the product is not enough. The progress of the packaging should reflect the value of the product and be combined with the product. (Finish)
The Future of Packaging Industry Development (3)
V. Rebelling Against Adults and Children Many adults are innocent and eager to seek shelter in the world of carefree children. Therefore, they are easily attracted by interesting packaging. From this, we can find an exit that evades the reality and find a feeling of nostalgia. According to one document, e-tourism is no longer a patent for children in their teens; in the United States, 37% of video game players are between 18 and 35; 21% are older than 35.