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The author believes that when researching packaging strategies in the same year, it is necessary to focus on the strategy of changing packaging. We do not copy the packaging design and new packaging that adapt to the characteristics of the new century from the old-fashioned backward packaging in terms of small packaged food, dried fruit, and apparel packaging. Including the design of packaging materials, changes in packaging, packaging technology improvements. It is necessary to recognize innovation packaging design and commodity innovation as equal importance and complement each Other in order to open up the market.
Taking small commodities as an example, in the past, small foods were sold as candies and roasted seeds and nuts in wrappers. Later change the packaging to plastic, paper boxes and other small packaging. Although changes have been made, there has been little change, so the effect of supply and marketing is not significant enough. In recent years, the transparent and small-packaged foods, snack foods, and transparent packaging used in the streets have been characterized by transparency. One's production has become clear at a glance. This has added value to the products and increased the value of the products. The second is hygiene. The people see it as a net, at first glance to see if it is fresh and whether it is adulterated; the third is decency, such as some roasted seeds and nuts in the past “three pounds of walnuts and four pounds of shellsâ€, and now even melon seeds have sunflower seeds, used as snack foods, travel food, not Worry about littering the shells and affecting the environment. Fourth, it is convenient, no longer worry about eating inconvenience, but also maintain the original flavor, crisp and still, even the elderly, children eat these foods have no worries.
Taking dried fruit as an example, in the past dried dates such as jujube, dates, walnuts, and longan were purchased by customers as gifts for relatives and friends. After wrapping with a kind of rough paper, a red name paper was placed on the shop name. Afterwards, the dried fruit packaging is packed in kraft paper bags and bundled with polypropylene plastic ropes. This rough packaging is not suitable for people's needs of friends and relatives. In recent years, not only has the longan packaged delicately boxed, 500 grams of a box of longan has been disguised as people's fashion green food, enabling people to return to their natural environment, returning to the pastoral feel of nature, with a cordial, quaint, generous Features. Even jujube packaging is also colored transparent packaging.
Taking apparel packaging as an example, today's shirts, suits and other apparel packaging are also colorful. A lot of apparel packaging and branding dress together, with the brand image of the depth of people's hearts, whether it is to create brand names, or consumer brand names, must be marked with a deep imprint of traditional culture, revealing distinctive characteristics of the times. In combination with packaging trademarks, such as red bean apparel, both brand image, and beautiful packaging, which are exported to domestic and foreign markets. For example, Zhejiang Sheng Bao Zi Group, with its simple language of “good news, good newsâ€, touched the hearts and minds of many consumers and quickly spread to Shenzhou, becoming a well-known mantra. Just as the Annunciation Brand National Culture and the Announcement of the Anniversary Bird Clothing won the market opportunity, coupled with the corresponding "Good News" package, the brand that symbolizes auspiciousness and happiness began to spread its wings and fly blue sky.
This shows that changing the packaging is like changing old faces to new looks. We must focus on consumer psychology, packaging is also like the time-style products, requiring business enterprises to produce goods, packaging should also adapt to the trend of the times. In addition to meeting the material satisfaction of people, we must also cater to spiritual and psychological satisfaction. Therefore, researching packaging technology, improving packaging design, selecting new packaging materials, improving packaging quality, and disguising themselves are new topics for commodity packaging workers.
Change packaging strategy
Packaging is a tool to promote sales, novel and beautiful, first-class packaging design, can play a consumer's attention, make consumers interested, and enhance consumer desire to buy. For this reason, industrial and commercial enterprises must not only study the basic functions of packaging, but also study the packaging strategy.