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The new generation of trademark protection technology developed by Kurz is one step ahead of counterfeiters who have mastered old, more singular trademark protection technologies (such as holographic images). The core of the technology provided by the company is the Trustseal trademark protection technology. Kurz admits that its trademark protection technology is not the cheapest of the technologies currently available on the market, but it offers a more competitive technology than the highly anti-counterfeit visual change patterns offered by other major competitors. Trustseal technology is an open, optically variable foil anti-counterfeiting technology, and Kurz believes that existing commercial technology cannot replicate it. Trustseal technology is available in different forms, including "refracted black," which looks black from most angles, but is blue-green when viewed from the side. Trustseal technology can be easily applied to a variety of packaging or packaging photosensitive layers. It can be embossed on a transparent film, glued to a sticker, or stamped as an image or continuous stripe on the packaging of items that require anti-counterfeiting.
Kurz also invented another hidden brand protection technology called Image Raster. This technology can produce metal nanotextures up to 75 micron in size, which can only be seen with high magnification magnifiers.
Kurz Develops Successful Brand Protection Technology
Kurz, an international company specializing in bronzing, recently announced its latest brand protection technology tailor-made for high-end brands. Kurt's new brand protection technology was announced in May 2004, and the technology follows the company's traditional expertise in the foil field.