Second, in the packaging design professional photography teaching to increase the intensity of digital photography

The pace of development of modern photography technology has exceeded the imagination of anyone 10 years ago. Digital photography makes digital cameras, computers, scanners, and printers more integrated in design and printing. Compared with traditional photography, digital photography of product photographs in packaging design has obvious advantages. First, traditional photography uses film to record images. After shooting, films must be washed and magnified to obtain visible images. Fix errors and deficiencies in the shooting process, and it is also difficult to correct. Advanced digital photography uses CCD or CMOS chips to capture images. The resolution of the image is determined by the number of pixels in the CCD. After shooting, the effects of the photos taken can be viewed on the LCD. In this way, defects such as lighting, exposure, composition, and hue can be promptly corrected during the shooting process, which facilitates post-production and design applications. Secondly, in terms of packaging and printing plates, digital photographs can be directly used for printing plates without losing the quality of the original photographs; photographic photographs of traditional films are subjected to platemaking during platemaking, or they are lost when scanning by scanners. Film tone, there will be particle thickening, color cast, loss of detail and so on. Third, digital photos have great advantages in post-production. After the digital photos are taken, they can adjust the hue, brightness, contrast, and special image effects of the photos in the computer according to the effect of the package design. The Photoshop's powerful image processing capabilities greatly enrich the creative space performance of the packaging design. This is traditional. Film photography can't do it. In addition, digital photography does not use film at the time of shooting. It also eliminates the cost of rinsing and magnifying. With the rapid development of digital cameras and the maturity of technology, the pixels are also getting higher and higher, and the imaging effect of images is getting better and better. In the future packaging design photo shoot, will certainly replace the traditional camera shooting.

Digital photography technology has a strong vitality and a promising future. Especially in the design and application has a strong advantage, therefore, the packaging design professional photography teaching can not stay in the traditional film photography, but should be "advanced with the times", so that design workers in the design process even more powerful.

Third, the use of photographic images in the packaging design during the later period of photography

For packaging design students, not only must photography techniques and techniques be learned in the photography course, but also the photographs should be properly applied to the majors they learn. This is to cultivate students' design ability. It is necessary. At present, due to the popularization and application of computers in the design, packaging design has actually become a digital design. The design solutions and design effects are all completed in the computer and do not require any other tools and materials. The process is simple and convenient. Convenient, economical and effective. Design and creative space is more flexible and open, and design changes and modifications are quick and easy. The series design is more convenient to generate, the design expression is simpler and the performance quality is higher, and the drawing generation is simpler and more accurate. In photography teaching, students are required to pre-conceive the contents of packaging design, and then select the appropriate product for shooting according to the content of the design. Finally, the captured image is applied to the packaging design, and the graphic design draft and three-dimensional effect are completed in the computer. Illustration. This three-dimensional effect reflects the final visual effect of the packaging sample. Although it is not a physical object, it is a virtual three-dimensional solid model. However, it fully reflects the effect of the photographic works after the design is completed. That is, after the graphic design draft is converted into a three-dimensional modeling effect, whether the visual effect meets the initial requirements of the design, and provides the designer and the customer with information on whether or not further processing and modification is required. The use of photographic images in the packaging design process at the end of the photographic teaching period will help improve students' professional awareness and interest in learning photography, enrich the creative performance space, and narrow the gap between manufacturers, products and consumers. Make packaging better.

Digital photography undoubtedly provides the most effective technology and method for packaging design to achieve the goal quickly, easily and accurately, and also enables companies to occupy an advantageous position in the competition. At the same time, it also freed the photographer from the complicated labor, improved the success rate of photography, and accelerated the speed of packaging design and production. The addition of digital photography teaching content to the photography class and its integration with the packaging design profession is undoubtedly in line with the requirements of the development of the times.

The photographic teaching of packaging design has shaken off the traditional teaching mode and improved the overall quality of packaging design talents. Students who broke the previous packaging design only understood the design and did not understand professional photography. Photography professionals only knew photography and did not understand design. The "interlaced line is like a hill" situation is conducive to adapting to the requirements of the packaging culture of the times.

Li Ying School of Packaging Design, Yuzhou Institute of Technology

Source: "Journal of Zhuzhou Institute of Technology"