On July 12th, Hangzhou Furniture Chamber of Commerce held a seminar on the economic situation of the furniture industry in the first half of 2011 and the economic trend of the furniture industry in the second half of the year. At the meeting, Jiang Hongyuan, president of the Zhejiang Furniture Industry Association, analyzed the basic situation of the furniture industry in Zhejiang Province in the first half of the year, and summarized it as “increasing production without increasing revenue, high cost and high tax revenue”, namely “four difficulties” and “two highs”. . The four difficulties are "difficult to use land", "difficult to use electricity", "difficult to use money", "difficult to use labor", "two high" is high cost and high tax.

Zhejiang Furniture Association statistics show that the largest 397 furniture companies in the province show that the total value of output in the first half of 2011 increased by 10% year-on-year, the output value was 26 billion, and the average output value of each plant was 65 million. The average annual scale of these plants It is 130 million. Exports increased by 5%, profits and taxes increased by 17.67%, profits increased by only 2.83%, while value-added tax increased by 46.15%, business tax and surcharges increased by 51.96%, average wages per capita were 27,000 yuan/year, and labor productivity per capita was 323,000 yuan. /year, the average wage increased by 16.29%, administrative expenses increased by 23%, financial expenses increased by 20%, interest expenses increased by 26%, bank loans increased by 23.3%, operating expenses increased by 23.37%, and loss-making enterprises increased to 119.

According to Jiang Hongyuan, the average gross profit margin of the furniture industry in Zhejiang Province in the first half of this year was 19.5%, less than 20%, indicating that the cost has increased significantly, while the profit has increased by only 2.83% on the basis of 10% increase in production: “This is the increase in production without increasing revenue. The cost is high, and the short name is four words - 'four difficulties and two highs."

Jiang Hongyuan believes that in such a situation: "There must be a sequence of things to do, first do what must be done, then do things that can be done, and finally do things that are difficult. First, seek a foothold, then seek development, and develop steadily. It is difficult to make it easy, and it is first and then virtual, and the combination of thinking and pragmatism and concept innovation."