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412 ml cube-shaped amber glass bottle
Amoy Foods, a Hong Kong-based food company, is trying to make its new product, Luzhou sesame oil (the only SKU containing pure sesame oil and pure black sesame oil) stands out from the shelves of supermarkets. The company has designed new products for its products. The outer packaging and labeling, while maintaining the reputation of its premium cooking oil supplier, can also increase the product's market ranking.
“Innovative product packaging not only enhances the position of a brand in the market and in the minds of consumers, but also drives sales and brand loyalty,†said Binli Lu, associate director of sales at Amoy Foods. "With the increasing number of sauces and condiments on the market, nearly more than 100 types, Amoy Foods hopes to expand the market share of products through such a brand-new packaging design, distinguishing it from the main competition on the shelves. The product enhances the competitiveness of the product in similar products and positions it as a high-quality branded product.â€
Amoy Foods chose the Avery Dennison, which had previously had a relationship with it, to establish a high-end packaging and decoration program. To provide the best labeling application for the new Amoy Luwak Sesame Oil, Avery Dennison recommends three PS label materials, including: Biaxially-oriented polypropylene (BOPP), semi-gloss paper, and silver paper labels. After the trial, Amoy Foods chose Fasson's PS semi-gloss paper because of its striking effect on the shelf.
“In terms of past experience and successful cases, pressure-sensitive materials have a series of product advantages. They have a wide range of uses, can increase the shelf appeal of products, are functional, have good performance, and are easy to use,†said Binli Lu. .
Jenny Wang, Amoy's product manager assistant, added: “For our current Luzhou sesame oil production line, it is packed in a 412-cc, cube-shaped amber glass bottle, demonstrating that this sesame oil has amber color. With its rich black color, we hope to create a high-quality label that will make its products more attractive and consistent with the new bottles, while also making the products lively and visually appealing to consumers. Fasson's label material allows us to do this."
These embossed Amoy labels are printed using four-color printing through a conversion mechanism in Shanghai. This new, superior label features gold foil stamping on its black background, with hot stamping on either the Amoy logo, a single sesame illustration or the smallest text. This label is designed according to the outline of the bottle, the top of both shoulders is curved, straight down to the bottom of the bottle to form a vertical line. The new black label also highlights a lot of product information, such as the production process of sesame oil, the storage method of sesame oil, and a short historical introduction to Amoy. For the sake of safety, a large amount of gold foil is used around the bottle cap to seal it, and it is marked with Amoy's brand logo. After these labels are printed, they are covered with a transparent plastic film, which can effectively protect the pattern on the label.
“The label visually conveys the uniqueness of the richness and taste of the raw materials,†said Jenny Wang. “We hope that consumers can expressly understand how sesame oil is used. How can we add only a few drops of sesame oil to enhance the taste of a dish and further stimulate taste buds by creating a delicious dish.â€
According to Avery Dennison, applying pressure-sensitive labels to food labels in China is a fairly new technology. To help the conversion agencies and label printing agencies expand their pressure-sensitive label technology and printing knowledge, Avery Dennison closely cooperates with the conversion mechanism in Shanghai to ensure a considerable amount of printing and the smooth application of new labels. Label suppliers, together with several press shops, even held "Pressure Sensitive 101" training courses.
Through the close cooperation of agencies, Avery Dennison can help Amoy, the conversion agency and the design department to have a comprehensive understanding of the printability of pressure-sensitive materials, and also provide Amoy with a 100% positioning probe. The localized solution.