"Cross-border" is not just a change in form and method. For the "warriors" of the furniture industry, first of all, under the premise of transcending self, we must go beyond our own "boundary" and break through the solidification of thinking so that we can lay down " The basics of cross-border. If you can't do it, even if you are "cross-border", you are actually in the original position. There are many ways to cross-border marketing: product cross-border, channel cross-border, cultural cross-border, marketing cross-border, cross-border and so on. Each of these methods is different. It is necessary for the furniture person to find their own position and integrate their own resources before going out. On July 8, 2013, the Guangdong Province Home Furnishing Federation was formally established. The members of the federation centered on the top ten enterprises in the household furnishing industry in Guangdong, including furniture, flooring, cabinets, ceramics and other fields, forming a A strong industry alliance. In the past, the alliance of the furniture industry mostly took the individual form as the main form, but the establishment of the Guangdong Province Home Furnishing Federation made the form of the alliance rise to the level of industrial integration. It can also be seen from the establishment of this federation that not only the furniture people want to “cross-borderâ€, but other entrepreneurs in the household industry also want to “cross-borderâ€. What is meant by "cross-border"? "Said the text" has a cloud: cross, crossing also; the boundary, the environment also. “Cross-border†means crossing your border. In fact, in the field of marketing, "cross-border" has long been a new word, especially in the automotive field. A search on the Internet will come up with a series of information: Hyundai Motor will enhance its brand image through cooperation with Prada; Infiniti will hand in Louis Vuitton launched the hybrid concept car essence to the 20th anniversary; even the elegant symbol of Chanel, also showed the worship of the power, create a luxury sports concept GT sports car... Cars and purses, cars and clothing, cars and perfumes... At first glance, so many products that are irrelevant are combined through a certain marketing method, and achieve a win-win situation under strong alliance. So many attempts that I dare not think and dare to do before have been affirmed in the moment. The new marketing methods generated by the new market have enabled conservative people to fight a cold war, but they also let the daring people get the barrel of gold. Furniture industry "cross-border" year In the furniture industry immediately followed by the fashion industry, the "cross-border" is not to be outdone, and it has been revealed a few years ago. But this year, the "cross-border" battle in the furniture industry has been filled with smoke. In July 2013, Red Star·Mikaron’s important step toward the third- and fourth-tier cities, “Hongxing·Meikelong Cixi Shopping Mall†officially opened for business. In addition to the Cixi store, this year Red Star · Meikailong also plans to open six home shopping malls in the third- and fourth-tier cities; In October 2013, Ouyada Commercial Plaza (Tianjin), a city city that integrates department stores, home, catering, entertainment, leisure and culture, is about to open, marking that Ouyada will not only focus on the home industry, but also other industries. extend; In 2013, the three major urban complexes of Yuexing Home, which were invested and built two years ago: Shanghai, Changzhou and Xinjiang will be put into operation. The completion of the urban complex will make the moon enter more. a vast industry; In 2013, Mousse, the leader of the soft bed industry participated in the 15th China (Guangzhou) International Building Decoration Expo, and plans to expand the entire bedroom line this year to create a bedroom integration; In 2013, Qumei Furniture and B8 Home made its debut at the 15th China International Building Decoration Expo, launched a full-scale custom-made product of wood and wood, and displayed the leading domestic furniture e-commerce design system. Connaught furniture, etc., also participated in the construction of the Expo; In 2013, the European-style soft-packing group, which specializes in soft-packing, began to look farther and farther from this year, and proposed an integrated mode for soft-pack design, which will bring together designers, manufacturers, dealers, and real estate. And other industries, to provide consumers with one-stop service. In 2013, Melaleuca and Haier officially cooperated to launch a cooperative plan for integrated home plaza. This is an important step for Melaleus to take the industry outside, and it is another attempt by Haier to cross the border. For dealers, cross-industry alliances and cross-regional development are two of the hot spots this year. Ge Dongsheng, executive director of Venus Homes in Hong Kong, said in the event in July this year that the third- and fourth-tier cities have great potential for development. The third- and fourth-tier cities have relatively abundant tourist sources and the demand for furniture is relatively large. Third- and fourth-tier cities will become his future development direction. Xu Wenying, the representative of the Tianjin dealership, is more willing to cooperate with the designer this year, and brings more orders through the win-win cooperation model. ...... More and more examples show that 2013 has entered the “cross-border year†of the furniture industry. Enterprises have long been unable to hold their temper, trying to cross the border through multiple channels, and hope to realize the desire to walk multiple legs at an early date. "cross" out The essence of "cross-border" is different fields, different cross-border, cross-crossing, blending, and blending to finally synthesize an economic fashion trend in various fields, and give the brand a sense of three-dimensionality and depth. “Transboundary†through the mutual penetration and mutual integration of the industry, the mutual opposition and mutual interpretation between the brand and the brand, realize the brand from plane to three-dimensional, from the surface to the depth, from passive acceptance to active recognition, by vision, The auditory practice experience Lenovo's transformation, which makes the company's overall brand image and brand association more tense, which is beneficial to both partners, so that their respective brands are consistently recognized in the target consumer group, thus changing the brand individual soldier in the traditional marketing mode. Combat single-handed horses are vulnerable to external competitive brands and weaken the penetrating power and influence of brands. Now is the era of informationization, the mutual penetration and integration of the industry is getting faster and more thorough, making the cooperation between industry, brand and enterprise become logical. In the increasingly fierce market competition, this "1+1>2" marketing strategy has become an inevitable trend of market development. Interlaced like a mountain However, "cross-border" says that a good point is a kind of workaround, and a bad point is helplessness. The market is getting worse and worse, always have to find a way to "support", who can support the winner who is the last. However, interlaced like a mountain, for the new "cross" out of the field, the furniture people are more unfamiliar and unfamiliar, so that it is difficult to be proficient and comprehensive. There are many ways to cross-border marketing: product cross-border, channel cross-border, cultural cross-border, marketing cross-border, cross-border and other ways. Each of these methods is different. It is necessary for the furniture person to find their own position and integrate their own resources before going out. For dealers alone, there are two main reasons for “cross-borderâ€. First, more dealers do not have their own brands, and they hope to get help from other fields to expand their influence. Second, there are cheaper ones. Earn, in the process of cooperation, I occupy you a little cheaper, you also account for me, seemingly a win-win situation, in fact, it is difficult, because no one is willing to be a "payer." The glory of the past few years, the failure of the "champion league" attracting countless attention is the best proof. Liu Hong, deputy general manager of Gujia, said that if dealers want to “cross†the development of the third- and fourth-tier cities, they must change their own ideas. In the third- and fourth-tier cities without market concepts, they will be willing to pay for their own brands. Own market advantage, rather than lying on the warm bed of the manufacturer's brand, just want to gain, do not know how to pay, this will eventually lead to the inability to open the original store, and can not open a new market. Conclusion "Cross-border" is not just a change in form and method. For the "warriors" of the furniture industry, first of all, under the premise of transcending self, we must go beyond our own "boundary" and break through the solidification of thinking so that we can lay down " The basics of cross-border. If you can't do it, even if you are "cross-border", you are actually in the original position. 2013 is the “cross-border†year of the furniture industry, but who can become a leader in the “cross-border†team has yet to be tested by the market. Aluminium Die-Casting Roaster,Aluminum Baking Pan,Cast Aluminum Roaster,Aluminium Roaster HOMEARTS INDUSTRIAL CO.,LTD , http://www.kitchenworks.cc