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Furniture network attracts attention to three major mistakes
At the moment, some home furnishing companies, especially small and medium-sized home furnishing enterprises, need to build their own distribution network if they want to achieve long-term development in the branded home building materials investment agency market. Therefore, the investment in furniture network has a vital role in the long-term development of furniture companies. With the improvement of the brand and the continuous expansion of the enterprise distribution network, how to conduct online investment promotion has become the focus of attention. How to avoid misunderstandings in the recruitment of furniture network, it is necessary to clarify the mistakes made in the process of attracting furniture network.
At present, the initial introduction of most home building materials investment agents is only to investigate the dealer's storefront, but also the strength, but the first point is to look at the dealers. The first point is that the home building materials investment agency should be responsible for the dealers. Products, cutting-edge brand concept, adequate rear support. When discussing the first conditions of investment promotion, a brand investment promotion committee stressed that “the first one is the investment position. We will blame the dealers’ responsibility, and the dealers can set off the responsibility to the consumers and the brand.â€
Firm brand position can continue from the brand
Faced with the branded home industry, some home building materials investment companies have opened up new ideas, no longer stay in the traditional brand image that most companies adhere to in the home industry, and implement younger and more energetic brand ideas into products and brand culture. In all aspects, it is more catering to the current consumer market.
The second point of attention is the definition of the concept. Home furnishing companies need more than just dealers who promote brands, but dealers who really understand the brand promotion model. Nowadays, many promotion methods for young people are completely small, but the current 8090 consumer groups have higher. Attention. It is able to understand the brand concept of home building materials investment and joining agency companies, so as to carry out more effective promotion of dealers.
The third thing that needs attention is the evaluation of the shopping guide ability. Now the store guide has been unable to adapt to the current consumer market. It can be said that it is good, but the dealers who can go out to do it can win a broader market.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().