ISPO Sports Industry Forum Live PART6: KOLONSPORT Success Story Sharing

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Mr. Liang’s sharing caused a burst of applause and our ISPO sports industry forum also ushered in a small climax. The next guest is equally heavyweight. He is the deputy general manager of sales of KOLONSPORT China – Mr. Park Yong-ho.


KOLON SPORT was born in Korea and launched climbing equipment for the first time in South Korea. Since its inception, KOLON SPORT has set green as its basic color tone, branded evergreen as its symbol, adhered to taking care of nature as its own responsibility, and actively explored the comfort forces of the natural world and applied it to the development and research of new products. As a leader in outdoor life, what successes have KOLONSPORT brought to us? Let's listen to Park's introduction.


KOLONSPORT has 270 stores in Korea and each store has a 10 million performance level.



Keywords: 18 yuan 752 yuan

This is the amount spent on outdoor brands by China and South Korea. China’s outdoor market has grown by more than 10% this year, while Korea’s growth has reached 25%. Different environments have also affected consumer spending.

Park is the next in the past several years KOLONSPORT clothing changes as a basis, compared with three years ago, KOLONSPORT meet the requirements of fashion, and ensure good performance development.


Keywords:KOLON Mountaineering School

Facing the widest basic population, let everyone experience outdoor happiness.


Keywords: Star effect

Spokesperson: Jiang Dongyuan Song Zhongji Tang Wei Zhang Dongjian EXO

Star Recognition: Fan Bingbing, Yang Yang


Keywords: Pattern

KOLONSPORT's model distribution: 27% direct management 56 hosting 17% large hosting & buyout

Although the number of stores opened by them is no more than that of boutique stores, the rational operation of the stores provides an advantage for sales.


Keywords: decoration wall props

Traditional decoration - fashion trend - black and white strong visual contrast three cut off outstanding products

The details are everything, experience the brand positioning from every little detail to attract the target audience

From 2015 to 2016, taking the example of the KOLONSPORT shop in Wangfujing, Taiyuan, the sales growth rate has increased from 124% to 207% after the renovation. The same is the case of the Dalian KOLLER KLONSPORT head office. The sales growth rate has increased from 99% to 162%. .


Thanks to Park's selfless sharing! The next guest will immediately appear on the stage and the equipment will continue to be broadcast live!

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