The greatest joy in life lies in sharing. The best status of the industry is a win-win situation, and the same is true for the sports industry. If the current sports industry is likened to the vast ship in the vast sea, then every part of the sports industry chain, such as sports capital, sports events, sports training, stadiums, etc., is the engine, propeller, steering wheel, and so on of this huge ship. Part of the concerted effort can make this ship a huge ocean-going ship, and it can highlight the value of each part. On another level, the development of the sports industry also applies to the barrel effect—the shortest board determines the capacity of the barrel. Therefore, various industries in the sports industry should embrace the development of the group. While making big cakes, they also realize their own social value and economic value. 1. Introduction to the United States Sports Industry In 2015, the added value of the US sports industry was 500 billion U.S. dollars, which was 2 times the output value of the US automobile industry and 7 times the output value of the film and television industry. Specific to the various segments of the sports industry, the added value of the outdoor sports industry was US$160 billion, the added value of the fitness industry was 105 billion yuan, the added value of the sports products sales industry was 48 billion US dollars, and the added value of the professional sports sales industry was 240 Billion US dollars, the added value of sports competitions and performances was 22.4 billion U.S. dollars, and the value of sports brokerage industry was 20 billion U.S. dollars. In addition, data from the Plunkett Research Center shows that the US sports industry profits steadily increased from 48 billion U.S. dollars in 2009 to 72 billion U.S. dollars in 2014, which also shows that the sports industry is in a growing industry in the United States. Outdoor sports is a broad and rapidly developing segment of the U.S. audience. From the 1950s and 1960s, the federal government of the United States promulgated Plan 66, the Sustainable Multipurpose Act, and the Outdoor Recreation Act to encourage and promote the development of the outdoor sports industry. In 2010, President Obama also released the "21st Century American Outdoor Sports Strategy" to further mobilize U.S. citizens to participate in outdoor sports. Nowadays, there are more than 140 million people in the United States participating in outdoor sports. Among them, the golf industry, ice and snow industry, camping and camping industries are the industries in which the United States participates in a large number of people. The added value created each year is 160 billion US dollars. According to statistics, Americans’ favorite leisure activities are walking, swimming, camping, equipment training, fishing, cycling, bowling and golf. The number of participants reached 86 million, 67 million, 50 million, 45 million, 44 million, and 4300 respectively. Ten thousand, 43 million and 23 million. As a traditional strong sports school in the United States, Columbia University has shown a strong sports atmosphere in terms of facilities construction and environment. The most obvious and most central one is the stadium. Especially at the football stadium of TheSwamp (BenHill Griffin Stadium), this stadium will be fully occupied whenever there is a rugby match at Fokai. And as a university venue, TheSwamp also has a VIP box to host more important guests and sell ticket sales. On the day of the match, the University of Florida will also have a one-third seat for its alumni, and some will be reserved for students. In addition, the School of Journalism and Communication, which is ranked as the top 10 in the United States, has established a sports journalism major in addition to journalism, public relations, and advertising. The advantages of the University of Florida's various sports programs also make the school sports news professional self-sufficient in practice. Now, there are 50-70 people in the media team of the Buddha University to do sports media services, programs, etc., and have dedicated personnel to maintain Twitter and Facebook. The media team also has a teacher responsible for marketing and advertising to lead the students to complete related work, both to achieve profitability, but also enable students to quickly enhance their actual combat capabilities. The media team of the School of Journalism and Communication also has a close relationship with ESPN. Both the ESPN website and the University of Florida official website have dedicated channels. Most of the sports content provided by Buddha University is based on local and schools, and some well-known games will be put on the ESPN channel. 5 U.S. Sports Entrepreneurship Projects - Business Start-up Directions and Start Points This article was originally published by BANK Sports.
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Based on this concept, the high-level closed-door seminar on the sports capital of the ninth period of the Banking Business School was held in Nanjing and brought together sports entrepreneurs from sports parks, stadiums, sports training, sports events, sports capital, sports tourism, etc. At the same time, Dr. Anfuxiu represented the U.S. team of U.S. study tours in the United States and gave a sharing session on the theme “American study tour†to the participants, sharing what the team felt during the study tour in the United States.
Here, it is necessary to introduce the U.S. Bank of U.S. study tour in the United States in July. The visit lasted 12 days from July 12 to July 23. In this short 12 days, members of the delegation visited the Barclays Center, IMG Academy, GF Capital, Madison Gardens, and Columbia University. The sports resorts also conducted in-depth exchanges with their top officials; not only that, the delegation also attended many lectures specially arranged by the American sports professors.
Dr. An Fuxiu’s visit to the United States at the end of the 9th session of the Sports Capital High-End Retreat Seminar was based on personal insights from field visits and exchanges with the US sports industry. Perhaps the conclusion is not necessarily correct, but hopes to use his own experience to add a little spice from the United States for the development of the sports industry. The following is the content of the American study tour sharing meeting. 
The sporting goods industry has shown its overall prosperity under the influence of two giant Nike and Reebok; at the same time, the US sports industry actively supports the development of mass sports, and companies encourage involving the public through sports activities such as sponsorships, propaganda and lobbying. . In all sporting goods categories, the golf goods market in the United States market has the highest sales amount of sporting goods items. In 2014, the wholesale market sales reached 2.81 billion US dollars; followed by the construction of ball equipment, it is expected that the sales volume in 2015 will reach 25.65 billion yuan.
Professional sports should be said to be a pearl of the American sports industry. It brings together the top four professional leagues such as the four leagues, the NCAA, and the GPA. Whether it is popularity or income, it is at the top of the list. According to the published financial data, the NFL, MLB, NBA, and NHL revenues in the 2014-15 season reached 13 billion, 9.5 billion, 4.8 billion, and 3.7 billion U.S. dollars; if they are allocated to the club, the average of the clubs in the four major leagues Revenue reached 406 million, 316 million, 160 million and 123 million US dollars. Since the emergence of professional sports events from 180 years ago, there have been nearly 800 professional teams, over 14,000 professional athletes, over 200,000 coaches and auditors, over 16,000 referees and competition officials.
The development of sports media in the United States is flourishing, and well-known sports media such as ESPN, NBC, FOX, ABC, and CBS have emerged. The ESPN, which was founded in 1979, has now reached a value of 40 billion U.S. dollars. It generates revenue of 10 billion U.S. dollars each year and employs 8,000 people worldwide.
Sports Brokers There are about 700 brokerage companies in the United States that provide professional services in sports management and marketing. More than 20,000 people are engaged in sports brokerage activities. The most well-known sports brokerage companies are ACC, WME, IMG and ISE.
2 Sports Investment - GF Capital's Sports Investment Logic
GF Capital Management Consulting Co., Ltd. is an investment company established in 2001. It focuses on providing investment to private companies, including brand customers and media including sports. It has world-class management standards, strong competitiveness, and significant investment principles. The development of the space, thus bringing GF Capital's asset appreciation.
In general, GF Capital focuses on the medium-sized market and participates in investment in the form of holdings. Its capital reorganization and development point to the target equity commitment amounting to 15 million to 50 million US dollars per transaction, and the enterprise value is in the range of 20 million to 1.5 million. Between billions of U.S. dollars in the company to enable the funds to invest in larger deals through limited partners' investment rights.
In order to ensure the smooth progress of the investment, GF will employ senior investment bankers with rich experience and professional ethics to manage. It has a sophisticated executive network that ensures frequent exchanges between executives of major companies and major sponsors, and maintains contact with high-caliber managers, chairmen and non-executive directors.
In the past fifteen years, GF Capital has invested in several well-known brands and companies, including Warner Music Group, Tommy Hilfiger, Repucom, Blue Man Show and whalerock media industry. In addition, sports is also an important investment direction of GF Capital, and for this purpose has established a subordinate branch - GF sports. As an entertainment platform integrating on-site activities and sports media, GF sports holds the rights to operate two ATP 250 points professional tennis tournaments - the Memphis Open and the Atlanta Open, and has invested in hosting the BNP Paribas Tennis Exhibition, GF Capital. Investment in sporting events is trying to build a new pattern of tennis matches in the United States and other countries.
3College Sports - Sports Talent Training Model at University of Florida 
The University of Florida School of Journalism has strong momentum in sports news, forming a very typical model of school+events+news and theory+practice. These are all worthy of learning from domestic journalism professionals who are trapped in teaching bottlenecks.
4 Physical Education - IMG Academy's One-stop Learning Model for Studying, Training, Living, and Applying for Examination
IMG Academy is affiliated with the world's largest sports company, the International Management Group. It is located in Bradenton, Florida. It covers an area of ​​3,000 mu and is known worldwide. Comprehensive sports colleges. With its first-rate sports facilities, high-level faculty team and scientific teaching methods, thousands of teenagers and professional players from all over the world are invited to study and train each year. Among its graduates are 133 All-Stars, 63 MVPs, 29 World Champions, 32 Olympic Champions, 3 Hasman Cup trophies, 108 Grand Slam winners and so on.
The IMG Academy has three main teaching modes: long-term training, short-term training and team training. In the long-term training mode, there are more than 1,000 students each year, from kindergarten to high school to 12 grades. In the short-term training mode, the duration lasts from one week to several months. Every year, there are 8,000 to more than 80 countries in the world. 10,000 students; In team training mode, most national teams or clubs usually train or prepare for competitions. In addition to daily sports training, the IMG Academy also provides cultural courses for students. Students can apply for IMG reading training at any stage of their studies. After entering the journal, they will enter the appropriate level of cultural classes and sports training teams respectively. Primary schools and junior high schools were taught on the teaching floor in the form of acquaintance with private schools in the United States, but the content of the schools was more reasonable. 
If we compare China's sports start-ups with American sports start-ups, will the gap be as big as the gap between the current sports mature companies in the two countries? The U.S. Banking America study tour team saw the comparison between Chinese and U.S. sports entrepreneurs through participation in local sports roadshows. It was pleasantly surprised that U.S. sports entrepreneurs and Chinese sports entrepreneurs had similar starting points, and they were similar in terms of entrepreneurial types. , but more experience in event management, marketing, brokerage and sports management than we do. Dr. An Fuxiu described the basic situation of U.S. roadshow projects.
University Sports Management Group, English name is Collegiate Sports Management Group. CSMG is a sports management company in the United States that is positioned to provide sponsorship marketing for ordinary college sports leagues. Compared to the "Ivy League", a sports league formed by eight top institutions of higher learning in the northeastern United States, CSMG is more about a sports league formed by the universities in the middle and lower reaches of the United States.
The 7-a-side rugby league has now formed a small-scale 8 football club in the United States, and it will gradually be established in the future to become a complete league covering 24 professional clubs. According to the plan, the Rugby League regular season will be held every July and September for a total of 14 weeks, 4 games each week; then according to the points of the regular season, the screening team will enter the playoffs. During the entire competition, the United States MBC TV company will report on the event throughout the game to improve the market awareness and influence of the football league.
Focus on Rallybus, a taxi platform for car racing. During the competition, the platform can provide vertical taxi services such as vehicle reservations and online orders for fans, players, community members and other groups. Similar to UBer, the vehicles provided by the platform do not come from the company's own internal assets, but use the spare vehicles in the vicinity to pick up and drop off. Of course, there are also relatively strict quality controls for the vehicles. Bus buses are generally required, and every 25 people start. The project has already achieved revenue and profit. As for how big the future can grow, it is a great expectation.
University Sports Marketing App, English name SSMOKO SOCIAL MEDIA. The main function of this app is to provide students with all the information for admission to the school on the platform, including the school's sports profile, advantageous items, and competition arrangements. The project benefited from an accurate crowd, and current revenue mainly comes from advertising.
Push APP for entertainment and consumer store information around the venue. This app is installed on the phone and can be located and connected to the social tools on your phone. For example, if you are on the basketball court in Detroit, then the APP will automatically display on the phone the entertainment and sports venues around the venue, or the APP may control the content of the venue's peripheral information pushed on your mobile phone. APP is still in internal testing.
Football secondary league, English name UNITEDSTASTES FOOTBALL LEAGUE. Some members of this project management team come from the first-level football league NFL. Creating this second-level league is not to challenge the first league, but to strengthen the first league. As stated by the project leader, "for those athletes who have reached the first league technical level but have not yet entered the first league, they provide a training channel, so the relationship between the second-level alliance and the first-tier alliance is not competition but strengthening." Although most of the team members are from the first alliance, there is no direct equity relationship with the first alliance.
Sharing is a joy to explain the experience of the American study tour through its own experience, so that more people can understand the advantages and disadvantages of the American sports industry and its own. Peers are a kind of fate, thanks to members who visited in July to study and expect more people to join us in the next overseas study tour planned for November.