In the current curtain market, due to the extremely rich products, there are various styles, styles, functions, materials and curtain products with great price difference. Behind this many product designs are different curtain companies and designers who think and express their market needs and corporate development. The result is that many products are sold as soon as they are on the market, and some curtain products have been in the warehouse for many years without any concern. What is important is that for curtain companies, what products can be produced by enterprises, what is suitable for production, and what products are needed by the market. What needs to be reconciled between the two must be clarified.

Is the design a copy?

In the communication with many curtain product designers, a designer's point of view made the author very impressed. He pointed out that design is Copy. Of course, there is a deeper explanation here, because all the products designed are reference objects. This reference object may be natural, or may be a product designed by others, or it may be a designer’s mysterious thing. The actual expression of their respective understandings. And the re-creation on top of these references is design.

In the design of curtain products, there are several situations in this kind of re-creation. One of them is to directly make high imitation. This is also the place where the domestic curtain market has long been criticized. Many companies or designers directly copy the relatively best-selling products on the market in terms of product design, which is no different from the real products. The second is that the designer has no judgment on the fashion trend of the product. After learning about the product of a certain style, the product is relatively best-selling, and the cat is designed to resemble the cat. The consequences of this product design to the market are even more difficult to predict, and it seems that most of the stocks are now backlogged.

Designers don't have their own understanding of product design. They don't have a clear understanding and understanding of social culture and life. They only want to make slight changes in the original product to get the same market gain. This is due to the lack of materials. Thinking.

In addition, there is a more orthodox design. The designer has a profound cultural heritage, has self-thinking about social culture, life and aesthetics, and has a certain understanding of the fashion trends of market products. According to market research and enterprise production during product design. Comprehensive considerations such as capacity and development planning are considered.

There are actually two situations in this. One is that the designer has a deeper understanding and thinking about a certain kind of social culture and lifestyle, and uses this as a reference to design products and find a suitable enterprise to cooperate in open production. Many products that have been born and passed on to the market have been difficult to pick up for many years. Some products can be sold at a very high price just after launch. This is the understanding of culture, the ability to integrate and express tradition and the times, and it is also an aesthetic pursuit.

Products with inner resonance are the real needs

In the "Internet +" era, companies should follow simple thinking, and products suitable for online sales are simpler, more direct, and more transparent than traditional channels. The "Internet +" product trend will be younger, that is, the products of simple modern style are more popular. Offline consumers are more interested in the overall appearance and appearance of the product, and the Internet is more concerned with a prominent point, which just touched a customer's needs or "pain points", which touched him.

There are also products like smart curtains, and how to control the cost of custom homes. Inventory and delivery, etc., need to have a good understanding of the curtain industry, and have a deep understanding and research on social culture and fashion life. These require more specialized and specialized investments. For the time being, many companies looking for intellectual support from outside professional research and planning companies outside their own research are very good choices, and can set the direction before determining the design.

Of course, the product design of the curtain market should also include commercial space display design, which is an extension of the curtain product design. They follow the custom of home, claiming to mix and match, in the professional eyes, "very bad", but the sales are not bad, this is the difference between their respective aesthetics, but also shows the real needs of some markets.

In general, the curtain market demand is originally diverse, there is no standard, what kind of product design is needed in the curtain market, and the answer given by each company may be different. Every consumer has their own lifestyle and aesthetic pursuits at a certain time, which is one of the reasons why the overall custom home has made rapid progress in recent years. According to experts, curtain products have cultural attributes, and deep understanding and appropriate expression of culture can arouse people's inner resonance. This is the real market demand.

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