The following is the second paragraph of the sharing brought by Mr. Huang Chengming. The theme is: How does the brand direct use data-driven business innovation? I believe many of my friends are very interested, Xiao Bian Forum continues to broadcast... Keywords: fusion change Mr. Huang believes that the changes after the integration are in the following areas: the sales space is being redefined and reorganized, the business district is expanding, the shops need marketing experts, learn and create game rules for the lazy, and attach importance to the content on the Internet. The spread, the fan economy, and the power of the masses. Keywords: big data Big data is the brand's future brand retailer. It not only has insight into the purchase behavior of consumers, but also makes the operation management more nuanced and promotes business intelligence. Big data understands consumers better than you. This is the wealth of data for us. Keywords: Drive sales Mr. Huang said that outdoor brand-driven sales are divided into four phases: channel-driven-product-driven-consumer-driven-data-driven. Keywords: people, goods, field Accurate recommendation under big data: To establish an account system, establish a consumer database instead of building a member database, guess what you like and believe that many people have feelings. Guess what you need to do is precise recommendation. As more and more retail retail outlets are spread out and people are scattered, you do not run them and you lose it. Traffic is not free, offline traffic is bought, we need to have this concept. If you opened an outdoor shop, what do you need in the first step? increase sales? No, the first step is recognition, Mr. Huang said. After the cognition is generated, you need to pull him to the shop to make a purchase. Is it finished? No, buy more, generate more purchasing power, then let you often buy, often come to buy (life cycle management), what else? I need you to share for me. This is an important part of improving sales. What is your promotion? You only stay in the purchase, buy more, this is enough? Mr. Huang cited a case: Supermarket promotions have always made everyone feel very guilty. Before Mr. Huang encountered a good promotional event, from? ? At the time of arrival, we sent a bottle of orange. The supermarket is very smart. He will surely make you stroll around. This creates a purchasing power that increases the flow of people. Your promotional activities can not forget to know, have money to advertise, have no money to push in place, shake is a good way. We need to go for promotions like this. The spread of word of mouth is very important. The circle of friends are free communicators. In the future retail, to design a scene. If someone likes your scene, go in, photograph, and send a circle of friends, you will succeed. Not only are the people who bought you something valuable, but the flow communicators are equally important. Don't just immerse yourself in buying and buying more forever! Mr. Huang once again reminded everyone. Train employees, lay out data, make data driving operations, and generate greater value. Only in this way can the entire outdoor industry, including outdoor retail, be promoted to better, bigger, and stronger places. The site has been fully occupied. Mr. Huang Chengming’s sharing ends here. At 1:30 in the afternoon, he will be more directed at the issue of direct brand management. He will share the experience of operating the cross-industry direct operation system. The cool outfit will continue to broadcast. Recommended reading: ISPO Sports Industry Forum Live PART3: Interpretation of "Opinions on Promoting Physical Retail Innovation" ISPO Sports Industry Forum Live PART2: Interpretation of "Beijing-Tianjin-Hebei Sports Industry Cooperative Development Plan" ISPO Sports Industry Forum Live PART1: "China Outdoor Products 2016 Market Research Report" Released Multifunctional Children's Study Table Chair Set Myopia in children is mostly caused by bad habits in the learning process, such as improper sitting posture and poor lighting. The learning environment created by a good learning table is still helpful for preventing myopia, so buy anti-myopia learning desks for children. There is still a certain effect, let children develop good study habits, which will accompany them for a lifetime.
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Technology is changing retail sales. We believe that smart tools bring us a very high level of experience. Many people have experience, and smart tools also play a role of artifacts in retail sales; through video camera traffic statistics, consumer behavior analysis, etc., believe that technology The development of retail will make more changes...
For data-driven, Mr. Huang cast a question: Do you have data? As of last week, what was the turnover rate of your frontline staff? I believe that everyone will go to the computer to check the data. In fact, we all have data, but we must use the basic data to really use it. We must not blindly use big data.
Mr. Huang reminds you that in fact there is a group of co-workers who are good at storytelling within your company. They do not use data to speak. They are the destabilizing factors that affect our corporate innovation. We must use the spirit of raising children to raise data: to improve the data structure, to make the data bigger; to improve the quality of data, to make new data, to improve the data entry; to develop the habit of data storage, the data into the system, do not use temporary When it's time to go down the table. You know, the front-line employees will become important data portals. As the people who directly connect with the users, they will generate all kinds of latest data every day. As long as they are assembled, you will understand him better than the consumers. 
Can companies determine which stage a member is in, whether it is a sleep member, an active member, or a silent member? This all requires data to speak. This is the life cycle management of the members.
Keywords: free traffic end
Keywords: passenger flow new thinking
Keywords: Suggestions 
