Original title: Child safety seat from foreign names

â–¡ Xinhua News Agency reporter Zhou Lin

Starting from the name of "foreign" and detouring abroad, this is a method often adopted by the infant formula industry, but it is now used by many companies in the child safety seat industry. Recently, the reporter found that although the name and propaganda are full of foreign enthusiasm, many safety seats are actually made in China.

Authentic local products of bloodline, why is it popular to wear "dress"? Is this practice suspected of violating the rules? How do consumers choose to truly protect their baby when faced with dazzling seat products?

Behind the name "foreign" is actually "home"

Looking at the past, I rarely see Chinese. Whether it is the brand name or the life experience, it is full of rich foreign children... This is the scene that the reporter saw in the safety seat exhibition hall of the China Baby and Child Show. If you don't say it, it's hard to tell if this is actually an exhibition held in China.

Among the dozens of safety seat brands on display, in addition to famous foreign brands such as Kiddy and Britax, the reporter saw that many brands are claiming that they have British, French, Italian and other bloodlines. “Italian luxury” originated from The slogan "British craftsmanship" and "Italian quality" in the UK has become the main selling point of the business.

“Our company has registered a brand in the UK.” A Ningbo safety seat manufacturer channel manager told reporters that its products are designed from domestic to production and processed in China. “Consumers trust foreign brands and their prices are also Will be higher."

This kind of packaging is not a case. A brand declared in its official flagship store that it is “a quality originating from Europe and is one of the important members of the world's children's products industry”. However, after the reporter asked, its staff said that it is German craft, made in China, not a European brand.

The customer service of another company also claimed that the product was an "Italian brand" at the beginning, and its official website also hanged three colors of the Italian flag. After the reporter asked, it was changed to the Italian team design, produced in Ningbo, and there is no company in Italy.

The industry believes that, like maternal and child products such as milk powder, the consumer groups of safety seats have a higher degree of trust in foreign brands, which has also spawned a large number of “decks”. “That is to register a company abroad, take a 'foreign' name, and then put your own brand,” said a person in charge of a child safety seat manufacturer.

So the corner is just selling a high price.

The above channel manager told reporters that the market price of domestic safety seats is around 1,000 yuan, while the price of foreign brands is often as high as 2,000 yuan. In the case of no significant gap in costs, the profit of packaging as a "foreign brand" is very different.

At the exhibition, the reporter found that the price of a domestically produced safety seat is 200 to 400 yuan, the market price is about 1,200 yuan, and the price of another imported product is about 1,000 yuan, and the market price is as high as 2,500 yuan. . The business manager said that if it is sold in a physical store, it can even sell for more than 3,000 yuan.

“We are a company in Foshan and we have been producing in Foshan. I used to help others to work, and then applied for my own brand. But an image planning company told us that the price can’t be sold, and the corporate image is hard to be tall. The head of a toy and safety seat manufacturer said that the company later registered a company in the UK with the same name and brand, which turned it into a "source-based" company.

"In fact, we only have two or three people in the UK, but the operating costs are still very high, so I have recently planned to withdraw." The head of the company said.

Some experts believe that although this method of bypassing foreign countries, registering brands and companies does not violate the rules, publicity should not be deliberately confused, which may be suspected of fraud.

A person in charge of a safety seat manufacturer said that not only some domestic brands will wear "foreign" skin, but sometimes even foreign brands may have fraud in the place of origin. For example, some international big-name products are made in China, and the other part is imported. However, when they are sold in the store, they may disguise the products that are not imported as “original imports”, but they do not provide import declarations.

When the citizens buy, be sure to ask more and verify more.

Starting from September 1 this year, the country has mandatory 3C certification for car seats, which means that the market with hundreds of brands will face shuffling. However, 3C certification is only a threshold for entry. For products, this only achieves the “pass line” and the follow-up work needs to be strengthened.

"Currently, online sales channels are more difficult to supervise. Regulators must consider designing effective methods to strengthen the quality supervision of online products." Yu Feng, deputy director of the Passive Safety Testing and Testing Technology Research Institute of Shanghai Motor Vehicle Testing Center, said.

The industry believes that after the implementation of the 3C certification, the government needs to strengthen the market sampling inspection, to ensure that the products sent to the testing and certification and the final products produced by the company implement the same standards. "In order to pass the certification, manufacturers may adopt better materials or standards to do the products for inspection, which may lead to loopholes," said the head of an international safety seat company.

Experts suggest that consumers should not rely on price to judge the quality of the seat when purchasing a child safety seat, nor blindly believe in "foreign brand" or "foreign gas", but to verify product quality in a reliable way. For example, you can use the 3C authentication code to check the specific information of the production company on the official website, and ask more and verify to determine the brand strength.

At the same time, the industry can also guide domestic third-party evaluation agencies to do more trials to help consumers make judgments. This approach is equivalent to a third-party assessment system in addition to the threshold. According to industry insiders, for example, ADAC, a third-party testing agency accredited in Europe, will not publish the results of safety seat manufacturers. Instead, they will score according to the scores of their own samples.

In addition, Chen Junyi, a lecturer at the Automotive College of Tongji University, believes that the current 3C certification in China is based on the European ECE R-44 standard, and currently Europe is gradually replacing the above standard with the ECE R-129 standard, which is in the rear-facing safety seat. The age of use, side collision and other indicators are more stringent. "China's standards have now gone from scratch, and the future should be experienced from strict to strict." Chen Junyi said.

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