Cross-country running sports have shown an astonishing growth trend in recent years, continuously attracting new participants, and gradually develop a diversity and diversity trend. The Asia-Pacific Trail Running Summit will form a summit forum to gather industry leaders and look forward to industry trends, discuss current pain points, analyze new phenomena in the industry, and promote the sustainable and healthy development of trail running.

ISPO Academy: The 3rd (China, Shanghai) Asia-Pacific Trail Running Summit

China's cross-country races have seen explosive and rapid growth in the past two years. According to incomplete statistics, in 2016, there were more than 330 cross-country races in China (excluding Hong Kong, Macau and Taiwan), which represented a significant increase from the number of nearly 100 games in 2015. Among them, there were 39 races in the 100+ kilometers class. , is twice as many as in 2015.

It is estimated that in the next three to five years, endurance-type events will still dominate the Chinese running market. Although the road races occupy the main position, the participation of off-road races will surely increase to the total number of endurance races. More than one-third of the total.

However, behind such a "prosperous" market, there are many points worth our attention.

On July 7, the “3rd Asia-Pacific Trail Running Summit” co-sponsored by ISPO SHANGHAI, the Asia-Pacific Trail Running Summit and the International Trail Running Association will be held at the same time in the ISPO Shanghai Exhibition to focus on the development trend of cross-country running in the Asia-Pacific region and discuss current Hot spots and opportunities and challenges in the future have invited the top experts from the International Trail Running Association to focus on the analysis of the development of global trail running events in Japan and South Korea and future trends. The case analysis of Japan and South Korea and other special event modes was carried out, focusing on the development status and earnings management of cross-country running in Jiangsu, Zhejiang and Shanghai. We will discuss topical topics such as the rise of tournament consortium, cross-country race and the relationship between the Internet.

ISPO core content

Ms. Wu Xiuhua, Executive Director of the International Trail Running Association ITRA, will be the subject of the report "The future of cross-country running in the Asia-Pacific region," bringing trends to the attendees.

Mr. Park Ji-ho, Secretary-General of Korea Cross-Country Running Association, will introduce the current situation of the development of Korean trail running;

Xue Ganhao, founder of Shanghai Lijing Sports, and Luo Xi, founder of Hangzhou Fengxue Outdoor, will share their experiences on cross-country sports development and business event management ideas in Jiangsu, Zhejiang and Shanghai.

Schedule schedule
9:00-9:30
Check-in Registration
09:30 – 09:40
Welcome speech
09:40-10:00
The Future of the Asia-Pacific Trail Running Sports Sharing Guests: Ms. Wu Xiuhua, ITRA Executive Committee
10:00-11:00
Japan's cross-country sports development model sharing guests: Chairman of the Japan Trail Runners Association Yukio Mu (including Japanese time)
11:00-11:20
Ninghai Sample: Jiangsu, Zhejiang and Shanghai Trail Run Development Sharing Guests: Founder of Shanghai Lijing Sports
11:20-12:20
[Group Discussion] The Rise of China's Cross-Country Running Sports/Competition Consortium Shares Guests:
China Mountain Super Cross Country Tour Initiator Ma Demin Fei More Super Cross Country Tour Sponsor Liu Wenzheng China Cross Country Running Tour Ma Xiaoming Thunder Offroad Four Grand Slam Series Founder Yu Lei

12:30-13:20
Lunch break
13:20-13:50
Korean Cross-Country Running Sports Status Sharing Guests: Secretary-General Park Seung-soo of South Korean Trail Race Association (Chinese Presentation)
13:50-14:10
Expanding the development of commercial events Space-sharing guests: Meeting events, the founder of Great Wutai Pilgrimage Tour event Shan Tong
14:10-14:30
Competition Commercial Value Developers Sharing Guests: Xingzhi Explore Tournament Director Gao Xianggong
14:30-14:45
FKT and China's trail runners share their guests: Zhang Dong, founder of Youji Sports
14:45-15:30
[Group Discussion] Cross Country Races: The Limits of Growth Share Guests:
(Hong Kong) Vibram Hong Kong 100 Tournament Director Wu Xiuhua
(China) The coolest website edited by Zhi Jun
(Korea) South Korean Trail Cross-Country Association Secretary General Park Ji Yee
(China) Yue Run Circle Wang Le
(Japan) Yu Muyi, Director of UTMF Trail Race

15:30-16:15
[Group Discussion] Trail Running plus Internet
Share guests:
Six-legged APP Liu Yingjie off-road live Yang double-node live Li Jiabin love burning site Kaka Run Mission Assistant Li Kang

16:15-16:30
Hengduan Tian Road: Creating a National Trail to Share Guests: Yang Longtao, Promoter of the Great Transverse Project
16:30
End of activity

*The specific schedule is based on the announcement of the live event

After the registration is completed, the mobile phone number will be registered on site to exchange for the badge of the exhibition; the registration channel will be closed on July 3rd;

If you have any questions, welcome to inquire:
Sarah Gu Sarah Gu
021-2020 5570
Sarah.

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