According to the “Women's Daily” report, Lafayette Karl Lagerfeld will add two more capsules to Chanel, namely Coco Neige Ski and Coco Beach Swimwear. The two series, which will be officially listed in stores in June, will meet consumers on the occasion of the summer. Galeries Lafayette stated that he had this idea when he was vacationing in St. Tropez, and found that Chanel lacks these two. Just needed category, Bruno Pavlovsky, Chanel Fashion President, also said that the two capsules series were specifically launched for consumers' holiday equipment.

“We have about 30 stores in the coastal cities along the coast. Between June and July, the flow of people in cities like Ghana, Nice, Barcelona and Capri, and Florida is high, but at this time our shop There is a supply of autumn and winter," said Pavlovsky. "The introduction of skiwear and swimwear is a strategy to meet the needs of consumers while finding the best way to communicate to consumers the message that 'Chanel has these products.' ."

The Coco Beach collection includes swimsuits, bikinis, beach towels, canvas shoes, etc. Most of the styles are designed in black and decorated with a super decal double c logo or a hand-painted plaid pattern. This series will be listed in 26 stores in early June.

The Coco Neige series is even more extensive. It is listed in the July to August and Fall series. In addition to the stores in the city, this series will be available in ski resorts such as Courchevel. In those places, Chanel plans to open a flash shop. The Coco Neige series was shown together when the early autumn series was open to buyers in Paris. Due to its greater functionality, the series used a variety of technologies. "We already have a lot of skiing and sports elements in our existing collection. The Neige series will be more inclined to design professional skiwear and focus on technology, which also requires a longer development time,” said Pavlovsky.

Chanel specifically pointed out that these two are not sub-lines, but are just as important as the clothing line. Pavlovsky said that Lafayette will personally look at each single product.

It looks like the traditional Chanel fashion house is trying hard to catch up with young people. In early March, Chanel Beauty, who had just opened his first store in South Korea, opened a game room in Tokyo called "Coco Game Center." This game room will be a time-limited experience project, many traditional games are reproduced, including the Chanel special version of the retro table tennis game, many games allow you to have a chance to win Chanel beauty products.

Source: Lazy Bear Sports

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