Hotel furniture refers to various types of furniture used in hotels, including hotel room furniture, public area furniture, restaurant furniture, etc. According to different functions and usage locations, hotel furniture can be divided into the following categories: Business Chair,Leisure Chairs,Dining Chairs,Banquet Chair Foshan Shengshi Zhihui Technology Co., Ltd. , https://www.zhhotelfurniture.com
The company places a variety of related products, or products of the same variety with different specifications and designs, in the same container, such as packages of cosmetics, skin care products, tea sets, cooking utensils, and toys. This kind of packaging can be convenient for consumers to purchase and use, which is conducive to the promotion of sales of multiple products and improve the quality of goods. It also provides consumers with a consumption model that can cultivate new consumption habits. Shanghai Jinhua Craft Toys Factory changed the original unsold plastic packaging toy into a combination of novelty and beautifully decorated toys. The four plush toys of dogs, bears, rabbits and cats were skillfully matched and packaged into an assembly box. The side was bright cellophane. The four vivid, lively and lovely animal toys are clearly visible. The toy after changing the package is very beautiful and extremely popular.
Packaging strategies that are commensurate with promotions
1. Moderate packaging strategy
Appropriate packaging is a proper role in the pursuit of packaging, and its role, benefits and various costs of packaging are in a coordinated and stable state. The cost of packaging is reflected in all stages of packaging and waste disposal. When selecting a package, the entire process of packaging should be considered. The package should be scientifically designed. The implementation of standardized materials ensures the packaging function while minimizing the packaging materials and reducing the cost of packaging. Reduce overall product costs and enhance product competitiveness.
2. Packing strategies adapted to distribution channels
Whether the products produced by enterprises can be delivered to consumers in a timely manner is closely related to the choice of distribution channels. The selection of distribution channels should fully consider product characteristics, consumer characteristics, and types of distribution channels adopted by competitors. At the same time, the packaging strategy adopted by the company should also be different according to the distribution channels selected by the company, for example, it is susceptible to deterioration. Foods, if used in long-distance distribution channels, should be vacuum-packed or refrigerated, in order to meet the packaging conditions required for food shelf life.
3. Packing strategies that are commensurate with the price
In the analysis of marketing mix mentioned earlier, the first is to develop products, then to find distribution channels, followed by promotions, and finally to determine prices based on market expectations and the level of production costs. Therefore, the author believes that various packaging strategies that are compatible with product elements, distribution channel elements, and promotional elements must be compatible with price elements.
4. Convenient packaging strategy
It is a convenient package that is easy to carry, store, easy to open and re-seal, such as bag-type, bag-type, case-type, backpack-type and other portable packaging, as well as pull ring, button, roll-open type, tear off Open and easy-to-open packaging, in order to cause customers to repeat purchases and promote sales.
5. Differential packaging strategy
Due to differences in economic income, consumption levels, education levels, and age levels, different consumers have different needs for product packaging. In general, high-income earners, especially young and middle-aged people with a high level of education, are very demanding about packaging, like the packaging of unique shapes, vivid images, and tasteful packaging; while those with low income or low education levels are Loves affordable, simple and convenient packaging. Therefore, enterprises should use different levels of water packaging strategies based on different levels of consumer demand in order to win more customers and open up markets.
6. Reuse packaging strategy
Also called multi-purpose packaging strategy, that is, after the core products in the package are used by consumers, their packaging can be used here or used for other purposes. For example, a porcelain bowl type packaging with donkey skin glue and blood granules, after the drink of blood granules is finished, the remaining porcelain bowls can be used as children's toy bowls to play other items. In addition, such packaging is engraved with the company's mark, can enhance the consumer's impression of the product, stimulate consumers to repeat the purchase, virtually played a certain role in the promotion. This packaging strategy is to expand the sales of goods by giving the consumers some extra benefits in the form of products, but it cannot be overpacked because the functions of the package exceed the needs of the users.
7. Gift Packaging Strategy
In order to stimulate the desire of customers to purchase, in addition to the core products, the packaging is also accompanied by other things such as pictures, objects, lottery tickets and other gifts to consumers. For example, Master Kong instant noodles are packaged with the tigers' wind cards in the package, and the characters in each bag are different. The children put it down and they are eager to have a full set of whirlwind cards. They often have to purchase instant noodles with such cards. For a time, various flavors of Master Kong instant noodles, along with colorful whirlwind cards into millions of households.
8. Update packaging strategy
Refers to the company's use of innovative packaging to change the original product image and promote the sale of goods. Wei Hui Food Noodle Factory of Henan Province has seriously investigated the psychological trends of consumers' purchases and actively developed new varieties, from the original individual varieties to the current three series of multiple varieties. The product has changed from low-grade to high-grade and medical health-type noodle. In spite of product updates, the packaging remains the same, and the product sales are still not ideal. The factory hired relevant experts to re-design product packaging, change the paper packaging into plastic bag packaging, from the ordinary carton-style packaging to a portable gift-style color box, and change the original large box packaging to different weights of small boxes, all The new products developed have a unique packaging style. As a result of the change in packaging, the sales volume has increased significantly. The factory's products have been sold to Beijing, Guangzhou, and other places, and are exported to Hong Kong and Japan. There has been a good momentum of supply shortage.
Green Packaging Strategy Adapted to the Times
The green packaging strategy, also called ecological packaging strategy, refers to packaging materials that can be reused or recycled, recycled, and packaged waste can be easily disposed of or harmless to the environment. The concept of business management has gone through several stages of development: concept of production, concept of product, concept of marketing, concept of marketing, and social concepts. At the end of the last century, it was positioned as a concept of green marketing. Today's consumer awareness of environmental protection is increasing, and green marketing that accompanies green technology, green industry, and green consumption has become the new mainstream of corporate marketing today. The green packaging adapted to green marketing has become the trend of packaging development in the world today. Therefore, implementing a green packaging strategy is conducive to environmental protection and integration with international packaging, and it is easy for consumers to identify and promote sales.
In summary, good product packaging can improve the competitiveness of enterprises, and various packaging strategies in marketing are compatible with market factors. The ultimate goal is to use this form of packaging products to expand the market and increase market share. To achieve the company's marketing objectives.
1. Hotel room furniture: Hotel room furniture refers to various furniture used in hotel rooms, including beds, bedside tables, wardrobes, desks, dressing tables, chairs, etc. The design of guest room furniture should focus on comfort and practicality, while also considering aesthetics and environmental friendliness. The material of guest room furniture is usually high-quality wood or board, and finely processed and decorated to enhance the comfort and luxury of the guest room.
2. Public area furniture: Public area furniture refers to various furniture used in hotel public areas, including lobby furniture, conference room furniture, rest area furniture, etc. The design of furniture in public areas should focus on practicality and aesthetics, while also considering pedestrian flow and functional requirements. Durable materials such as metal, glass, and leather are usually chosen for furniture in public areas to improve its lifespan and wear resistance.
3. Restaurant furniture: Restaurant furniture refers to various furniture used in hotel restaurants, including dining tables, chairs, bars, wine cabinets, etc. The design of restaurant furniture should focus on comfort and aesthetics, while also considering the style and atmosphere of the restaurant. Restaurant furniture is usually made of durable materials such as solid wood, stainless steel, and plastic for easy cleaning and maintenance.
Overall, the classification of hotel furniture is based on its function and place of use. Different types of hotel furniture vary in design, material selection, and manufacturing techniques, but they all emphasize comfort, practicality, and aesthetics. The selection of hotel furniture should be based on the hotel's style and needs to enhance customer satisfaction and the hotel's image.
Packaging and Corporate Competitiveness (II)
3 supporting packaging strategy