[Exhibition information] The enthusiasm is going to be ten years high!

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As the season of Lixia has passed and the summer heat is approaching, it's time to gear up for the ultimate outdoor experience! Join us at the Asia Outdoor Show in Nanjing this July — a celebration of ten years of innovation and growth in the outdoor industry. The 2015 Asia Outdoor Show marks a milestone: its 10th anniversary! Over the past decade, this event has become one of the most influential platforms in the outdoor sector, bringing together top brands, media, and enthusiasts from around the world. As Stefan Reisinger, Director of the European Outdoor Exhibition Project, said, “The Asian Outdoor Show 2015 will set new records and continue to unlock the immense potential of the Asian market.” So far, 480 exhibitors have confirmed their participation, with full support from long-time partners such as TOREAD, KAILAS, NORTHLAND, MOBI GARDEN, and SCALER. This year also sees exciting new additions like HALTI and Reima — two Finnish outdoor brands making their debut at the show. This year’s event promises even more: the first-ever COA Outdoor Summit Forum, the Purple Mountain Fluorescent Run lighting up the night sky, the Water Supplies Zone offering unique diving experiences, and the Asian Outdoor Industry Awards celebrating excellence in the field. Ten years of dedication, creativity, and passion have brought us here. The outdoor industry is booming, and professional exhibitions like Asia Outdoor Play a vital role in driving growth. Beyond just showcasing products, the event has become a platform for collaboration, innovation, and shared vision. We are proud to have worked alongside industry leaders who believe in the power of the outdoors. From TOREAD’s Sheng Faqiang to KAILAS’ Zhong Chengzhan, and from MOBI GARDEN’s Lu Yifeng to THE NORTH FACE’s Hu Hao, many have expressed their continued support and excitement for the future of the show. As we celebrate our 10th anniversary, we remain committed to fostering growth, connecting brands, and inspiring outdoor enthusiasts. Our journey has been built on trust, effort, and the belief that the true value lies not just in trade, but in the progress of the entire industry. Stay tuned for the latest updates, exclusive content, and insider tips on all things outdoor. Find us on: App download: [Link] Scan the QR code above Follow us on Sina Weibo: @装备COOL Join our WeChat public account: Search "zhuangbeiku" Be the first to get the most practical gear news and insights. Let’s explore the outdoors together — because every step counts.

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