The design of the company itself or the outsourcing design, the confusion of the company gave birth to the incubation base of the thick street furniture creative industry. Flocking hanger is made of ABS plastic and velvet. It has smooth surface, comfortable handle, good flexibility, flexibility, elasticity, brilliant color and novel style. The elegance and colorful outside of the plush make the flocking hanger fashionable and high-end, full of aesthetic art elements. Velvet Hanger,Velvet Coat Hangers,Abs Plastic Velvet Hanger,Abs Velvet Hanger GUILIN LANHOME TRADING CO., LTD. , https://www.guilinlanhome.com
Su Shiming is the person in charge of Zhongming Furniture Co., Ltd. Affected by the export situation, its company also tried domestic sales this year. However, it is accustomed to the export processing according to the map, the strange domestic sales make him face high design cost and design effect risk.
The status quo of “Haiguipai†furniture companies like Su Shiming is not a case. A few days ago, a survey of 321 furniture manufacturing companies by Dongguan International Furniture Design and Research Institute found that about 90% of enterprises have no complete design team, and the designers are not mobile, and the furniture industry lacks original design.
It is precisely driven by this reality that Houjie plans to build a furniture creative industry incubation base, reduce the cost of enterprise design “purchasing†by concentrating high-end design resources at home and abroad, and provide the best and most comprehensive design resource selection to improve production. Docking efficiency with the design chain.
Corporate sales face design confusion
"If you build a brand new design team, its high investment is difficult for a small business; if the outsourcing design process gives the design market, the design market is complicated, and once the effect is not good, it is tantamount to a gamble. Su Shiming said.
According to industry insiders, the design patterns of furniture companies that are now export-to-domestic are mainly outsourcing models, patent-purchasing models, exclusive design models, and models of outsourcing and corporate design.
“For SMEs, the cost of building a design team even exceeds the profits it creates!†For the confusion of furniture companies, Li Yagang, director of the Design Service Center of Dongguan International Furniture Design and Research Institute, has a deep understanding.
Can go to the creative base to purchase design resources
The renovation and improvement project of the public service platform of Houjie Furniture Professional Town, which has passed the review recently, tries to change the confusion faced by enterprises.
The reporter learned that the project will create a furniture creative industry incubation base, improve the basic conditions of the furniture innovation industry cluster, integrate the resources of Dongguan furniture design industry, and attract innovation and creativity in the furniture field designers and design workstations in Guangzhou and Shenzhen. The enterprise settled in Houjie.
“Like a supermarket, companies can “purchase†cost-effective design resources at the creative base.†Li Yagang explained that the confusion faced by enterprises is precisely because furniture designers are distributed in various cities, and the level gap is difficult to quantify. The function of the creative base is to concentrate the high-end design resources of the domestic and international furniture fields on the basis of the strength of the developed furniture industry and industrial demand in Dongguan.
"The advantage of concentration is that enterprises can grasp the breadth and depth of choice among designers of different styles, which will inevitably improve the success rate of the connection between enterprises and design." Li Yagang said.
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