Recently, the anti-counterfeiting campaigns of Dongpeng, Jiumu and other sanitary brands have attracted the attention of consumers. In recent years, the problem of cottages and counterfeit goods in the sanitary industry has been criticized by consumers. When the reporter visited the market, he found that many merchants still sell counterfeit products similar to brand-name sanitary products. Some products change the brand name, and some products change the brand font. These subtle changes are enough to give real brand-name bathroom products. It caused loss of reputation and disrupted the normal order of the market. Why are bathroom brands often counterfeited? How big is the impact of market sampling on counterfeit goods? How do consumers distinguish between authenticity and purchase? The reporter conducted an investigation and interview on this. A Beware of playing the fake nameplate of the "edge ball" Nowadays, with the continuous improvement of people's living standards, more and more emphasis on the brand and quality of household items, bathroom products are no exception. It is precisely based on this consumer psychology that counterfeit well-known brands have become a shortcut for many enterprises to open up their sales, which has caused counterfeiting and cottage products in the domestic sanitary ware market. There are many reasons for the proliferation of counterfeit products in sanitary ware brands. First, the market is not enough to investigate and deal with them. Second, the profits earned by imitating famous brands are considerable. The most important point is that fake brand names are cheaper to imitate. Many counterfeit goods can only imitate the appearance of brand-name products, and advanced technology and craftsmanship are difficult to imitate. Consumers' attention to sanitary products is also concentrated on the appearance, paying little attention to the technological content and technological means of manufacturing, and some are even difficult to see through the naked eye. The reporter found that one of these counterfeit bathroom products is a brand-name product. The quality of this product is guaranteed, but the brand awareness is low, and the sales volume increases after the OEM. Another kind is the inferior product, but the quality of the product is not good. It is a simple counterfeit product. Under normal circumstances, counterfeit products will wipe the ball on the logo, product appearance, name and other signs, confuse the viewer and deceive the consumer. In this case, consumers can avoid it if they pay more attention to it. But for the "new products" in the sale of fake brand names, consumers must find out the doorways and avoid being fooled. For example, Hengjie Sanitary Ware does not produce ceramic tiles; Marco Polo, Mona Lisa, Nobel and other brands do not produce sanitary ware. B. Buying a bathroom product online is accidentally fooled. The high-increased area of ​​fake products for sanitary products is a non-network shopping platform. With the popularity of Internet consumption, online shopping sanitary ware has become a common consumption method for current consumers. The reporter found many bathroom counterfeit products in the shops of major e-commerce platforms. Ms. Wang from Taiyuan citizen told reporters: “I used to buy the toilet of Toto brand on the Internet. The price is half cheaper than the store. The owner promised to return the package. After receiving the installation and use, I found that whether it is the details of the treatment, The use of feelings is obviously different from the authentic use of the mall. But the pain has already been installed and cannot be returned." Mr. Wang of Wrigley Sanitary Ware told reporters that in terms of online sales, many large-brand sanitary ware products are only available on Jingdong and Tmall, and the headquarters is not authorized to sell them online. However, it is still possible to find that many private shops sell branded products. The origin of such products is unclear, and purchases should be cautious. Although the market and regulatory authorities have been cracking down on these counterfeit and shoddy products, their role is limited. An industry insider who asked not to be named said that the sampling inspections of relevant national and local authorities are to test the quality of products sold in the market, and whether the products are really owned by a certain brand of sanitary ware enterprises. In other respects, no further investigation will be conducted. Only after the regulatory authorities announced the results and ordered rectification, the brand sanitary ware enterprises discovered that the products were copied or branded, and reported the case for this purpose, and then cooperated with relevant departments to investigate and deal with counterfeit manufacturers. Mr. Zhang, a staff member of Hengjie Sanitary Ware, said: “Many brands have discovered fakes, but they are not strictly controlled because of unauthorized authorization. The sanitary brand will also be online at the same time, and the company will cooperate with relevant e-commerce platforms for counterfeiting. In the aspects of brand certification, product, logistics installation, after-sales service, etc. C Consumer Reminder: Real and fake brand-name bathroom identification has a trick Many readers consulted this reporter: fake bathroom and counterfeit goods, how to distinguish with genuine brands? Huida bathroom staff introduced, the most intuitive way to distinguish is to identify from the product logo, in general, the real bathroom brand logo is burned on the product, feel the logo does not exist, many counterfeit and counterfeit goods The logo is printed with a laser and can be touched by hand. In addition, for the purpose of anti-counterfeiting, the product logo has a two-dimensional code, and the consumer can scan and verify the authenticity. Secondly, consumers can also check the mark position of the product trademark. For example, a brand of bathroom cabinet staff said: "Our brand of bathroom cabinet has a trademark logo, there is a trademark on the wood, there is no trademark on the basin, if the logo is found on the basin Mostly fake. Consumers can go to the regular brand store to ask for product catalogues. If there are no branded products on the catalogue, then most of them are fakes or counterfeit goods. Some merchants will say that "there is no such thing as an exclusive or new product on the album", consumers need to carefully screen. On the product packaging, the authentic product has a standard packaging style, and the packaging of the fake and fake products is scattered. If consumers want online shopping, they need to have officially authorized storefronts and flagship stores, because these store brand information can be checked, product quality and after-sales service are guaranteed. Kitchen Oilproof Tool,Filter Paper For Cooking Oil,Cooker Hood Filters,Stove Counter Gap Cover vchomy , https://www.jsvichen.com