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"Alternative Packaging" - Do you really think that the big package is cheap?
[China Packaging Network News] When shopping in supermarkets, you often hear promotions like "Buy big and save more!" But is it really true that bigger packaging means better value? Recently, consumers reported to China Packaging Network that they found large packages were actually more expensive than smaller ones. After investigating, the reporter discovered that in many cases, the price per unit of large packaging can be nearly double that of small ones.
For example, a 24-piece chocolate box was priced at 116 yuan, which averages to about 4.83 yuan per piece, while a 16-piece box was only 57.5 yuan, averaging 3.59 yuan per piece. This surprised Miss Qiu, who said she thought buying in bulk would always be cheaper. She urged other consumers to pay attention when purchasing.
The reporter also checked other products. A 7.9 yuan for 3 capsules of a branded chocolate had an average price of just 2.63 yuan per capsule—nearly half the cost of the larger package mentioned earlier. Similarly, a 2L bottle of Tide laundry detergent was priced at 43.9 yuan, compared to a 1L bottle at 19.8 yuan, making the larger one over 2 yuan more expensive per liter.
Interestingly, in the snack section, the reporter found a deal: “2 large and 1 small†chips for 11.2 yuan. However, when comparing individual prices, a large bag was 4.9 yuan and a small one 1.4 yuan, meaning buying three small bags would cost the same as the combo.
Consumer behavior shows that most people still believe bigger is better. Many shoppers are influenced by the perception that large packages are cheaper, even though this isn't always the case. Some admitted they sometimes buy larger packages thinking they're getting a better deal, only to end up with products they don’t like.
Supermarket staff explained that some products are priced differently based on target groups. For instance, large chocolate boxes might be given as gifts, while smaller ones are sold individually. Additionally, manufacturers may promote small packages with discounts, but not the larger ones, leading to situations where big packages are more expensive.
Wang Zhi from Shenyang Carrefour noted that pricing depends on promotional strategies. While some large packages are indeed cheaper, others aren’t. He advised consumers to be cautious and not rely solely on the assumption that bigger is always better.
In conclusion, consumers should always compare unit prices and be aware that larger packaging doesn’t always mean better value. Especially during peak seasons like summer, when beverages and household products are heavily promoted, it’s important to do the math before making a purchase.