Japan's POLA Cosmetics Co., Ltd. said it will publish its advertisement for the cosmetics store "POLA THE BEAUTY Ginza Store" on the free travel guide "Tokyo Guide Map" from September. It is also planned to dispatch sales personnel who can communicate with customers in Chinese, and will also produce a Chinese introduction manual for some cosmetics.

Japan's NOVEIR Cosmetics Co., Ltd. is ready to stay at the Japan Industrial Pavilion at the Shanghai World Expo from September 1st to October 31st, 2010, and will advertise through the World Expo and some travel agencies' free travel guides, “Zhenyou Japan”. The company will promote the domestic sales outlets and three sales points in Shanghai, not only to attract tourists, but also to improve the Chinese people's awareness of their cosmetics.

In addition, Japan's Kose "KOSE" cosmetics company also announced that it has attached a Chinese manual for the use of goods at the counter of the high-end brand "INFINITY" that it sells since July. This is also the first stop for this series of products to enter the Chinese market in March next year.

The well-known Shiseido company in China has also cooperated with Japan's All-Japan Airlines. All Japan Airlines will launch the “Shanghai-Tokyo Tour Group” project from July to September. Visitors can choose to go to Shiseido Company according to their needs. The route of the headquarters to learn makeup methods.