Hangzhou Beauty Industry Change: The market is increasingly saturated with international brands

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“Is the beauty market in Hangzhou saturated?”

Ms. Li, the head of a small beauty salon in Binjiang, recently wanted to entrust the business newspaper to transfer the store that she had just operated for half a year. The main reason for the change is that there have been few guests in the past six months, and the beauty salon business is unsustainable. Before hanging up the phone, Miss Li also raised a question. She would like to know that the beauty business at the moment is so difficult to do. Is it because the beauty market in Hangzhou is saturated?

Type the two keywords "beauty shop transfer", hotline records show that in the first half of this year alone, there are more than 40 calls for the transfer of beauty salons. In the classified advertisements of the major mainstream media in Hangzhou, there are also information about the transfer of beauty salons almost every day.

These phenomena reflect the fact that the Hangzhou beauty market is being shuffled. Some insiders pointed out that some beauty shops on the streets of Hangzhou, even if there is no change in the facade, they are frequently changing hands behind, and the bosses change one by one, which indirectly or directly triggers various disputes such as “prepaid beauty consumption”...

Although the market is undergoing a major reshuffle, opportunities still exist. The well-known beauty brand MTM has recently entered the Hangzhou market with high-profile. On June 9, it opened the Hangzhou flagship store in Qianjiang New City. It is worth mentioning that Hangzhou is the third place for MTM to enter the mainland market after Beijing and Shanghai. station.

Ms. Qiu, head of MTM Hangzhou flagship store, said, “It is precisely because I believe that the beauty market in Hangzhou is endless, so we chose Hangzhou.”

On the one hand, many small and medium-sized beauty salons are in trouble, and on the other hand, many investors and entrepreneurs intend to enter the beauty industry. Is there still potential for the beauty market in Hangzhou? A newcomer to the beauty industry, how can we get out of the ring that opened for three months and closed in six months? This issue of Chuangfu Weekly will explain one of the important elements of the fashion industry – the survival of beauty shops...

Frequent consumer coupon disputes reflect the survival dilemma of small and medium-sized beauty shops

   The beauty shop information has recently become a hot spot, except for a part of the request for the transfer of beauty shops, and many complaints about beauty consumer disputes.

Just last month, Ms. Wang encountered a very annoying thing. She spent more than 10,000 yuan in a beauty salon, hoping to remove the spots on her face through beauty, and the result was unsuccessful beauty and scars. Ms. Wang wants to discuss the argument, but finds that the store has closed, the boss’s mobile phone can’t get through, and the complaint has no way to say that the consumer coupon at hand has become a dead debt.

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