Canoe decoration gold wave: payment after construction

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Vice President of Canoe Decoration Beijing Jin Bo

Reporter: Hello, Mr. Jin, first of all, thank you very much for accepting our interview. Let me introduce myself to the netizens!


Jin Zong: Hello, everyone, I am a light boat decoration company, my name is gold.


Reporter: Tell us about the canoe decoration company!

Jin Zong: The decoration of the light boat should be the oldest enterprise among the current first-line brand companies in this industry. The light boat has always been a leader in this industry with a technology and technology work. Therefore, I think the Canoe should have some of its own explosive points in the current market environment. This is the development of the industry to this day. It requires a lot of reforms and requires many technological breakthroughs. Therefore, we are in these areas, the future of this. In the past few years, I am afraid that there will be a relatively large movement in the industry, giving everyone a surprise.


Xianghe Furniture City official website recommended search reading: green home decoration canoe decoration

Canoe, I think it should be said that among the traditional ten or eight decorative companies, our light boat is a relatively low-key company, which is also related to the highest leadership of the board of the boat, the board of the canoe. If you let me introduce you to the canoe, I can say that the past, present, and future, the best ways in many industries, management methods, and many technical means, maybe you don’t know, but the canoe will do it. I think the canoe is such a company.

Reporter: We can see that the popularity of the exhibition hall is very hot today. What kind of preferential activities or product services do we bring?


Mr. Jin: This is the case. The light boat has been pushing “pay before construction” since last year, and it has achieved good results until now. The first of our year was mainly to carry out the continuation and in-depth work in the “first construction and post-payment” work. The three days of the rafting launched an unprecedented offer. The strength of the discount should be the biggest discount I have made in the past few years. We hope More consumers enjoy preferential prices or enjoy such a service.


Reporter: What kind of preferential measures are there? Tell us about it.


Mr. Jin: Generally speaking, I can only tell the consumers a rough total price. If you sign a contract with the light boat during the exhibition, you may enjoy a guerrilla or small company that you have seen before. Low price. This year, our preferential methods are also upgraded, including subsidies, discounts on home assembly ratio, including our menu-style decoration, and there will be TV-sponsored activities. I have calculated it. After the project, I can get about 60% off. I think the level of the project is 40% off. Even if it is a guerrilla or a small company, it is not necessarily the same in terms of the final absolute price.


Reporter: Why is there such a big incentive to launch? Is it related to the current downturn in the real estate market?


Mr. Jin: No, it is related to our concept. I think that with the influence of these various brands of home improvement companies over the past few years, I feel that our right to speak, including our influence on society, is decreasing. The reduction may not be in a certain part, it may be a whole. Even, I think we hope that the canoe should be of high quality and low price, at least this year. In this image, for us, the performance is not a big pressure. We hope to get back to the market five or even ten years ago. The right to speak, we hope that more consumers can feel what is a high quality project. Many consumers may put quality or other aspects backwards because of price or more or less reasons, or they are no longer the first choice. We hope that through our efforts, we can make the current home decoration have a clear standard. , what is high level, we do not want this level to become too much.


Reporter: Then we launched this “first construction and post-payment” activity last year. It has been implemented for half a year. How about the market feedback?


Mr. Jin: From the feedback of the market, it is similar to what we expected, and it has increased our performance by 20% to 30%, but it is still the same problem. We cannot use it as a means of promotion. We More is to hope that more customers will get benefits through their own changes. We also hope that through our efforts, the status of the current market will become more and more clear, so that consumers can be intuitive and clear. The pros and cons of this link give consumers a clear feeling.


Nowadays, for consumers, there are too many aspects that affect them. They can receive too much information. However, once the home decoration is installed, it will take several months for the decoration to be completed. It will take five to ten years after the installation. For many consumers, regrets are too late, so the main reason we insist on pushing this now is this. We are more clear about this motive. We are doing this too, that is, we are now passing the entire market through our Try to make it more and more clear.

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