On April 25th, another famous store in Europe with its 77-year-old European outdoor brand SALEWA (Beijing) was grandly opened at the Parkson Shopping Mall in Beijing's Fuxingmen.
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SALEWA opens a store in Parkson Shopping Center in Fuxingmen
Parkson, which is positioned as a high-end consumer group, was one of the earliest foreign-owned chain stores operating fashion stores in China. It has grown to become one of China's largest fashion department stores and has the most extensive marketing network covering 35 major cities in China.
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SALEWA Outdoor Shoes Showcase
When it comes to quality, Mercedes-Benz, BMW, Porsche, Lamborghini, Ferrari, Maserati will doubt it. When it comes to fashion, MONTBLANC, BVLGRI, PRADA, CUCCI, BOSS, do you accept it? SALEWA is a German-Italian hybrid brand that has inherited the double excellent genes of its parents. The “double strength of half the weight†makes it quickly become an innovative leader in mountain climbing equipment and occupies the dominant position in the mountain climbing adventure market.
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SALEWA stores are equipped with outdoor equipment
Whether in any corner of the world, the SALEWA brand's R&D team combines the experience of professional athletes in exploring the worst extreme conditions on the earth, using the best and latest fabrics and technologies to develop a completely reliable all-weather, full range of functional products. For explorers to provide the safest, most comfortable protection. In 2010, Inspiration Outdoor Trading (Beijing) Ltd. became the distributor of the SALEWA brand in China and continued its brand mission to provide outdoor enthusiasts in China with professionalism and leisure. Five series of products: alpineXtrem pro (Professional Extreme Mountaineering Series); alpineXtrem (Extreme Mountaineering Series); Alpine Active (Sports Mountaineering Series); 5Continents (Five Continents, Cities, Travel, Leisure Series); LA MANO (Fashion and Rock Climbing Series) and Outdoor solution.
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Models in SALEWA stores
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SALEWA Outdoor Backpack
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