On May 12, 2008, a long-lasting earthquake that caused many Pengzhou people to lose their loved ones and their homes. Since then, the disaster area has begun a large-scale reconstruction. Three years later, the people of Pengzhou finally waited for the day of rebuilding the house, and Pengzhou furniture also ushered in huge business opportunities. At the same time, the introduction of the National Safe Housing Policy has also made Pengzhou furniture people feel at ease. In the context of the industry's overall unsatisfactory market , these two rare business opportunities have spurred the hearts of Pengzhou furniture people.

Rebuilding home owners prefer low-end furniture

In the three years since the start of the reconstruction project, Pengzhou furniture industry has been in the midst of overall downturns and ups and downs, just like the rest of the country. However, almost all dealers insisted on waiting for the opportunity to rebuild the house.

Seeing the days when the disaster-stricken areas rebuilt houses, the city's Shijiemei Home, Dongsheng Furniture, Southern Furniture and other brand-name businesses have extended their front lines to the front line and launched a publicity campaign. However, after the excitement, the overall effect did not meet the expectations of the business. On the contrary, some cheaper and more practical brand-name furniture sold well. The reason is very simple. The Pengzhou people who have experienced great catastrophe cannot afford to buy brand furniture with relatively high prices. They need a period of accumulation to adjust their consumption structure. After the further recovery of the economy, the consumption of high-end brand furniture will be released.

Guaranteed housing brings business opportunities to small-sized furniture

According to the plan, in 2011, the state plans to build 10 million sets of affordable housing and 36 million sets in the next five years, which brings great business opportunities to the furniture industry. In the new round of affordable housing construction, Pengzhou furniture will also get a share. The development of business opportunities in affordable housing has also become the focus of Pengzhou furniture.

How to grasp the business opportunities of affordable housing? For furniture manufacturers, it needs a forward-looking vision. Due to the small size of affordable housing, many furniture companies have specifically launched targeted small-sized furniture. These small-sized furnitures are small in size, versatile, and can be DIY. They can save the interior space for the owners as much as possible, which is quite popular among the owners and takes the lead in the competition.

In fact, any furniture, in Pengzhou, can find a certain target consumer group. How to carry out unique design for the target consumer group, with unique marketing means to stimulate consumption, is a business should be carefully considered. In addition, always adhere to integrity, in order to truly get the support of consumers, so that they stand firm.

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