In the Guangzhou exhibition area, the long queue of citizens waited for the opening of the wholesale conference. Photo courtesy

Southern News reporter Xiao Xin June 2nd day, led by the National Federation of Furniture Chamber of Commerce organized the "Guangdong International Furniture Wholesale Trading Conference" in Guangzhou, Shenzhen, Huizhou, the three brands factory wholesale City Lights home joint curtain. “360,000 sets of new home products, more than a thousand home brands to participate in the exhibition”, plus “generally lower than the market price of 50%-70%”, the first day of the trading conference, earned a “receiving more than 100,000 people, the first day of the transaction More than 20,000 sets of the first color. It is reported that Xiangjiang Home Brand Factory Wholesale City will hold a large-scale wholesale procurement conference or exposition of the province every year, which will become a strategic platform for the factory to develop and sell.

Over 20,000 sets on the first day of the trading conference

“360,000 sets of new home products were delivered directly from the factory to the site. More than 1,000 exhibiting home brands were directly stationed from the factory. During the conference, the citizens purchased the same wholesale price.” This is the most exciting part of this Guangdong International Furniture Wholesale and Trade Fair. .

Whether it is modern fashion style or American pastoral style, whether it is Chinese classical style or European romantic charm, buyers and consumers can find it in the wholesale city. Moreover, all the factory products at the wholesale price of the factory have the "unlimited" supply of the wholesale city as a guarantee. Of course, the most important point is to abandon the factory wholesale price of the intermediate link.

The price of the goods in this meeting is generally lower than the market price of 50%-70%. The consumers can order the same day and they can ship the next day. And it is an unlimited purchase, and can enjoy the after-sales service directly provided by the manufacturer. It is understood that on the first day of the opening of the trading conference (June 2), the Xiangjiang home brand factory wholesale city in Guangzhou, Shenzhen and Huizhou absorbed nearly 100,000 passengers, and the number of home subscriptions reached 20,000 sets, setting up a home exhibition and industry. A new record for the event. The brand effect brought by the subsequent word-of-mouth communication and the “eyeball economy” are even more immeasurable.

The three joint exhibitions are unprecedented

The transaction of this wholesale trade conference is indeed a scorching event. The Guangzhou exhibition area is located in the wholesale city of Xiangjiang Home Furnishing Brand Factory in Ligang Road, Haizhu District. The reporters from Nandu visited the site and saw the visiting private cars lining up to 100 meters away from Ligang Road at the entrance of the exhibition hall. The surrounding communities and shopping malls Nearly 1,000 parking spaces in the building are full. In the Shenzhen exhibition area, at 6 o'clock in the morning, a large number of citizens have been waiting at the entrance of Xiangjiang Wholesale City. At 9 o'clock in the morning, half an hour before the official opening, the queued visitors are 2 km long. In the Shenzhen exhibition area, many exhibition halls are crowded. The factory representatives are surrounded by customers who come to purchase furniture products. Everyone is busy helping customers to place orders. The hot popularity of the scene lasts until the afternoon. Furniture brand merchants have long been convinced by the enthusiasm of the public. Purchasing groups from Zhuhai, Shantou, Maoming, Qingyuan and other places have arrived at the site for wholesale ordering. Some home brand manufacturers also told reporters that with the sharp increase in the volume of wholesale, they have made arrangements in advance to ensure sufficient cargo. .

The first "three cities joint exhibition" mode

The first victory of the trading conference, once again demonstrated the charm of the exhibition economy in the shortest time, the smallest space, to do the biggest business with the least cost. However, "Canton Fair and other furniture exhibitions are not permanent exhibitions. The crowds absorbed by the exhibition halls are tidal during the day and the night is desolate; the exhibition is bustling and the exhibition is cool after the exhibition." Nan Rong China Exhibition and Conference Director Chen Rongji gave Nandu The reporter analyzed that the exhibition economy needs to "take the exhibition with the exhibition, and bring the exhibition to the exhibition".

In this regard, Guangdong International Furniture Wholesale Trade Fair also made new attempts. It is reported that during the exhibition, the organizing committee of the conference also prepared a variety of interactive activities such as development forums and popular trend release, so that the factory and buyers can further close the distance and achieve both production and sales. According to the layout plan of Xiangjiang Home Brand Factory Wholesale City, it will be built as a factory store perennial exhibition hall, becoming a strategic sales position of the factory, and becoming the designated starting place for many domestic mainstream furniture brands to release the 2012 new products.

The purpose of the industry is to unify the theme, unified time, unified management and unified operation of the transaction conference, and jointly organize exhibitions in Guangzhou, Shenzhen and Huizhou. This is the first time in the industry, and it has also broken the industry predicament of the “Being alone” and the internal vicious competition in the Pearl River Delta exhibition, and will “actively promote the transformation of exhibitions in the Pearl River Delta region”. Zhang Weixiong, president of the Hong Kong Exhibition and Convention Industry Association, said that regional cooperation and urban development will be the general trend.

"This big trend is undoubtedly very beneficial for the home furnishing giant." The famous economist Li Daokui once said that the necessary condition for integration is the radiation ability of cultural brands, and the key is the injection of advanced ideas.

From this perspective, Guangdong International Furniture Wholesale and Trading Conference can effectively break the bottleneck restricting the development of home furnishing enterprises, boost the development of the home furnishing industry in Guangdong and even the whole country, continue to strengthen and expand the home furnishing industry in Guangdong, and create a new pattern of home furnishing industry in South China.

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