Midea integrated stove thoughtful: increase the first-line store

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Zhou Da, Deputy General Manager of Beijing, the integrated environmental protection stove


Reporter: Hello, everyone, now we are at the exhibition site of China (Beijing) Home Expo. Below we are interviewing Mr. Zhou Da, Deputy General Manager of Beijing, and the general manager of environmental protection stoves in Beijing, Mr. Zhou, Hello!


Xianghe Furniture City official website recommended search reading: China Furniture Association integrated stove


Zhou: Hello, hello!

Reporter: First, let us briefly introduce the current situation of the US University.

Zhou Dao: Our US-based integrated stove is an integrated stove that specializes in this down-draining soot from 2002. Its biggest feature is to let the soot change before it comes up, and then send it to the side by isolation. It is good to go straight down, that is, the oil smoke can be completely removed from the bottom, and it will not enter the human body without spreading.


Reporter: Where is the main sales market of the US?

Zhou Dao: The sales market of Midea is divided into three channels in Beijing, one is the first-line building materials market, the other is like Dazhong Electric, and the third is e-commerce online sales, these three big blocks.

Reporter: What are the outstanding advantages of the products of the US University compared to similar products?

Zhou Dao: First, we have the core technology, the change-to-isolation technology, which is the only one we have. Second, our strength is the largest so far. We can not only buy us in the market in May this year. The products can also buy our stock and go public.

Reporter: Is there any development plan for the US for the past three years?


Zhou Dao: We will increase the development of the store. We will increase the number of specialty stores in this year. We will also exert strength in brand building. This year is a big development opportunity, because this year we went public and entered the stock. We have more room for development in the market.


Reporter: Just now Zhou also said that the US has sales on the Internet, right? How is it unfolded?


Zhou Dao: At present, it is mainly through online group buying, so that more people can know our products and use our products.

Reporter: So what is the promotion of the US brand?


Zhou Dao: The strength of the promotion of the US brand is quite large every year. This is also the case for us, such as radio, internet, and newspaper media.


Reporter: What do you think of e-commerce that week?


Zhou: I think that the future is a development direction, and in the future it may account for half of the sales in online sales.

Reporter: Thank you, Mr. Zhou for accepting our interview. I also hope that the development of the University will be flourishing. Thank you.

Zhou: Thank you.

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