Many furniture dealers often struggle when choosing which brands to introduce. Some believe that just running ads is enough to build a strong brand image, but that’s not the case. Furniture products typically have low initial attention but high involvement in the purchasing process. This means that even with heavy ad spending, it can be tough to make a lasting impression on customers. Once they join a brand, they often find out that “big names†aren’t always the solution.
To help dealers make better decisions, Xianghe Furniture City has outlined three key criteria for selecting brands:
1. **Evaluate the core value of the brand**
When introducing a mature brand or category, the most important factor is whether it offers real value. For furniture companies, this includes elements like advertising, product design, store appearance, and functionality. Over time, brands that stand out usually do so by creating a unique impression through these four aspects.
2. **Look at successful models**
When considering well-known brands, check if they’ve had success in similar markets. Most furniture businesses operate through retail stores, and factors like local population, economy, culture, mall location, and foot traffic all play a big role. The more similar the environment, the higher the chance of success.
3. **Assess the category stage for unknown brands**
When dealing with less-known brands, first determine what stage their category is in. The furniture industry, much like fashion, follows trends. For new entrants, the risk of small returns is high. However, many successful furniture stores in provincial capitals have thrived by following popular trends. Looking back at the past decade, several companies have grown by capitalizing on emerging categories.
These three guidelines can help furniture dealers make smarter brand selection decisions. If you're looking to stay updated on the Chinese furniture market, be sure to visit the official website of Xianghe Furniture City for more insights and resources.
Outdoor furniture
Outdoor furniture is furniture designed for use in outdoor Spaces, usually in outdoor environments such as gardens, balconies, terraces, courtyards or around swimming pools. These furniture are usually made of weather-resistant materials to resist the effects of sun, rain, wind and other natural factors to ensure their long-term durability and beauty.
There are many types of outdoor furniture, including:
Garden Table and chair combination: Includes outdoor tables and chairs for outdoor dining, resting or entertaining activities.
Loungers and rockers: outdoor chairs used for resting, sunbathing, or relaxing, usually with comfortable backs and cushions.
Umbrellas and awnings: Provide outdoor space with sun protection and shelter, so that people can enjoy the sun comfortably in an outdoor environment.
Hammock: A hanging outdoor bed often used for relaxation and rest.
Beach chairs and folding chairs: Light, portable chairs for outdoor camping, picnics or beach activities.
The materials of outdoor furniture are common aluminum alloy, plastic, resin, wood, artificial wood and metal. Choosing the right outdoor furniture should take into account the climatic conditions of the area, the size of the space, the design style and personal preferences to ensure that the furniture can meet the needs and coordinate with the outdoor environment.
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Shenzhen Guang Disen Furniture co.,ltd , https://www.gdisenfurniture.com