In short, the so-called new normal refers to a macroeconomic environment that has surpassed its peak and is now gradually stabilizing—this steady decline has become the norm. It also means that the Internet is deeply integrated into traditional industries, making digital commerce the standard. Furthermore, as industries mature, consolidation and periodic shocks have become common occurrences. This is the new normal, not far off, and it reflects the current reality we live in.

This is a platform shaped by the times—a brand-new landscape that encompasses shifts in the macroeconomic environment, evolving consumer behaviors, and changing distribution structures.

As the saying goes, “prejudices are fading, and righteousness is slow.”

There are various interpretations of the new normal, and each company adjusts accordingly. These differences aren’t about right or wrong, but rather the result of individual circumstances. Because of this diversity, the industry continues to evolve into a vibrant and dynamic space.

Since the second half of 2014, we have been searching for the right vocabulary to describe the industry’s operations, yet it proved difficult. Whether it was emphasizing product returns, the importance of customer experience, or the push toward intelligent luxury, these ideas were already being discussed five years ago when the industry first emerged. Everything seems to be repeated without real innovation. However, at this moment, there are still many fresh perspectives to explore on this topic.

If we look back at history, we can see that after an initial phase of rapid growth, the industry entered an adjustment period as early as 2008. That time brought a lot of reflection. In 2012, with the end of the financial crisis's ripple effects, the kitchen appliance industry saw a surge in high-end trends. Brands like Fang Tai, Boss, Midea, and Siemens began leading the charge toward premium positioning. Factors such as energy efficiency, environmental protection, and smart technology became central to their high-end strategies. But by 2015, these elements had been recombined, forming two key directions: a return to product innovation and a renewed focus on consumers, creating a more interactive and sustainable cycle.

The future development of the industry will validate the significance of these two shifts. In the context of the new competitive era, returning to products and customers essentially means that flexible production will take center stage. Companies are no longer just cold manufacturing factories—they must become approachable, familiar figures, like friendly uncles, aunts, or sisters. This transformation means businesses need to become data-driven platforms that connect research and consumer demand. It also signals the end of low-cost expansion and the rise of more focused, high-value strategies.

At the same time, this new wave of change will reshape the distribution system. The distinction between merchants and dealers will blur. If service value is maximized and digital tools are used effectively, merchants may even outperform traditional dealers, gaining better returns.

The changes are deep and complex. Some see risks, others see opportunities, but most recognize the shift. As mentioned earlier, “righteousness moves slowly, while prejudice fades.” There is no clear line between right and wrong; the industry is a rich and diverse ecosystem.

Crystal Diffuser

Crystal Diffuser,Crystal Oil Diffuser,Crystal Aroma Diffuser,Crystal Essential Oil Diffuser

Jiangsu Raymeel Home Decoration Co., Ltd. , https://www.raymeelhome.com