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Jin Xin: Electric scooters give a new travel experience
Jinxin: Electric Scooter Offers a New Travel Experience — Prospects Look Bright
Date: April 14, 2015, 10:00 PM
It might just be a toy. When Jin Xin, an MBA from Tsinghua University, promotes his electric scooters, he often hears comments like that. After all, the L-shaped two-wheeled vehicles he’s focused on look very similar to the ones kids play with in the park. But these scooters are more spacious, lighter, and more stable. They can navigate through crowded streets and narrow alleys that cars struggle to reach, connecting subway stations, bus stops, and office buildings. This makes them a much more convenient travel option.
The market is just starting to heat up. On April 7, Li Yinan, former CTO of Baidu and former vice president of Huawei, announced on Weibo that he was launching an electric scooter project. Compared to buses, motorcycles, and cars, electric vehicles reduce carbon emissions by 42 million tons annually and have planted seven billion trees across towns and cities.
“This new way of traveling has arrived,†Jin Xin said.
Entrepreneurship and love are both about timing. Like many urban workers, Jin Xin faced the dilemma of whether to walk or take public transport. In his first year at Tsinghua, he interned in Wangjing, Beijing, where his company was located two kilometers away from the nearest subway and bus stop. Two kilometers wasn’t far, but walking took 30 minutes, and taking a taxi meant getting stuck in traffic.
One day, while stuck in a taxi, Jin Xin saw a young man gliding smoothly on an electric skateboard, effortlessly passing through slow-moving traffic. It sparked an idea. He bought one immediately. These colorful, street-style scooters were seen as toys, not real transportation. But they could be taken on the subway and into alleys—perfect for his daily commute.
Jin Xin realized this was an opportunity. He thought there must be others with similar needs. He started researching and even tried to buy one, but it was hard to find. Eventually, he decided to go ahead and build his own.
Later, during an important internship interview, he made a mistake and didn’t get the job. But interestingly, the company's staff from the front desk to the interviewers were fascinated by his scooter. “Let’s do a scooter,†he thought.
In time, he found that entrepreneurship, like love, requires the right timing. Jin Xin is a serial entrepreneur. Born in Hunan, he studied mechanical engineering at Northeast Forestry University before working in a large state-owned enterprise in West Africa. There, he managed timber logistics, navigating heavy rain and ensuring smooth transport. In his spare time, he practiced French with hotel staff.
After three years, he returned to Shanghai, full of entrepreneurial ideas. That was the early days of e-commerce, so he launched an online stationery business, aiming for an independent website rather than Taobao. But after six months, he lost over ten million yuan. He learned that stationery had low margins and was hard to sell without brand recognition.
He then moved to Beijing, switched jobs, and eventually enrolled in Tsinghua’s MBA program. That’s when he felt the real opportunity came: the last 3 kilometers. Public transport was efficient, but the final stretch was still problematic. Traffic congestion and pollution created a demand for more flexible transport options.
Jin Xin partnered with a high school classmate and started an online shop on Taobao, reselling electric scooters from a Zhejiang factory. Without any marketing, they sold over 100 units in the first month. Soon, he became the factory’s largest customer.
But simple reselling wasn’t his goal. In late 2014, he founded Woltzmann Technology. The team aimed to create a reliable new form of transportation. Their challenge was to move scooters out of the "toy" category.
They needed a more mature design, not just paint jobs. Simplifying components while maintaining function required deep mechanical innovation. Jin Xin valued simplicity, but making something simple was often the hardest part.
He learned from past failures and focused on market feedback. R&D was driven by user needs, not just assumptions. They conducted dozens of interviews, translating user needs into product features. After three months, a sleek, functional prototype was ready.
Mass production was another hurdle. The team lacked experience, so they brought in a production expert from a Zhejiang factory. Together, they worked through challenges, learning from each other. “We’re all masters of our own business,†Jin Xin said.
In March of this year, their factory opened in Zhejiang. The G-FORCE Guiqi electric scooters now sell nearly 1,000 units monthly on Taobao. A second-generation model will launch in June, weighing only 10 kilograms and highly portable.
After-sales service also posed a challenge. Traditional thinking suggested online support wasn’t enough. But Jin Xin believed otherwise. They designed the scooters in modular parts, allowing users to quickly replace faulty components via online support. Parts arrived within a day, and users could fix them themselves.
This is just the beginning. They’re developing an app that connects to the scooter, tracking travel distance and user data. Travel can be a sport, and social sharing will show how far people slide, not just how many steps they take. Location-based services, like nearby store recommendations, could open new opportunities.
“I really feel that the internet can do anything,†Jin Xin said.