Jin Xin: Electric scooters give a new travel experience

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Jinxin: Electric Scooters Bring a New Travel Experience – Prospects Look Bright Date: April 14, 2015, 10:00 PM It might just be a toy. When Jin Xin, an MBA from Tsinghua University, promotes his electric scooters, he often hears comments like that. Indeed, the L-shaped two-wheeled devices he focused on looked similar to the ones kids played with in the park. However, these scooters are more spacious, lighter, and more stable, making them ideal for navigating crowded streets, alleys, and areas where cars can't reach. They connect subway stations, bus stops, and office buildings, offering a more convenient way to travel. The market is just beginning to heat up. On April 7, Li Yinan, former CTO of Baidu and ex-Vice President of Huawei, announced on Weibo that he would launch an electric scooter venture. Compared to buses, motorcycles, and cars, electric vehicles reduce carbon emissions by 42 million tons annually and have planted seven billion trees across cities and towns. "This new travel mode has arrived," said Jin Xin. Entrepreneurship and love are both about timing. Like many urban professionals, Jin Xin faced the dilemma of short or long commutes. In his first year at Tsinghua, he interned in Wangjing, Beijing. The company was located deep within commercial buildings and underpasses, two kilometers from the nearest bus and subway station. Two kilometers isn’t far, but taking public transport wasn’t practical. Walking took half an hour, which was tough when deadlines were tight. A taxi was an option, but traffic jams made it frustrating. One day, stuck in traffic, Jin Xin watched a young man glide past in a slow-moving car on an electric skateboard. That moment sparked an idea. He bought one immediately. These colorful, street-style scooters were seen as toys, not real transportation. But they could be taken on subways and into alleys, solving his daily commute problem. Jin Xin sensed an opportunity. If he found it easy to use, others probably did too. He started researching, but in the office, people were still walking or cycling. His idea was put aside—until an interview for an internship position went wrong. Surprisingly, the company’s front desk staff and interviewers were fascinated by his scooter ride. "Let’s do a scooter," he thought. Later, he realized that sometimes fate works in mysterious ways. Entrepreneurship, like love, requires the right timing. Jin Xin is a serial entrepreneur. Born in Hunan, he studied mechanical engineering at Northeast Forestry University before working in a large enterprise in West Africa. There, he managed timber logistics through heavy rain, ensuring smooth transport to ports. In his free time, he practiced French by chatting with hotel valets. After three years, he returned to Shanghai, full of ideas. E-commerce was just emerging, so he started an online stationery business. His goal was ambitious—he didn’t want to start on Taobao but built his own website instead. But after six months, he lost over ten million yuan. He learned that stationery had low margins and was hard to promote without strong brand presence. Eventually, he moved to Beijing, changed jobs, and enrolled in Tsinghua’s MBA program. This time, he felt the real opportunity had come: the last 3 kilometers. Public transport was efficient, but the final stretch remained a challenge. Traffic congestion and pollution created a demand for flexible, eco-friendly transport options. "We are all masters of our own business," Jin Xin said. He partnered with a high school classmate and started an online shop on Taobao, reselling electric scooters from a Zhejiang factory. Without any advertising, they sold over 100 units in the first month. Soon, Jin Xin became the factory's largest customer. But reselling wasn’t his ultimate goal. In late 2014, he founded Woltzmann Technology. The team aimed to create a reliable, non-toy electric scooter. One major challenge was repositioning scooters beyond the toy category. Simple design was key, but achieving it required complex engineering. Components had to be simplified while maintaining functionality. Sometimes, this meant revisiting the entire mechanical structure. Having experienced failure, Jin Xin learned to rely on market feedback. R&D was driven by user needs, not assumptions. He conducted dozens of interviews, translating user pain points into product features. After three months, a sleek prototype was ready. Mass production was another hurdle. The team lacked experience, so Jin Xin reached out to an expert in scooter manufacturing. The expert, used to factory life, was hesitant but eventually joined as a partner. Together, they navigated the complexities of production, learning each other’s roles and responsibilities. "We are all masters of our own business," Jin Xin repeated. In March of this year, their factory opened in Zhejiang. The G-FORCE Guiqi electric scooter, developed by Woltzmann, now sells nearly 1,000 units monthly on Taobao. A second-generation model will launch in June, weighing only 10 kg and highly portable. For after-sales service, they avoided traditional retail models. Instead, they designed modular products. If a battery failed or a wheel jammed, users could report it online, and customer service would quickly identify the faulty module. Replacement parts arrived the next day, allowing users to fix it themselves. This is just the beginning. They're developing a companion app that connects to the scooter via phone, tracking travel distance and user data. Travel can become a sport, with social sharing of rides and distances. Location-based services, such as nearby store recommendations, also hold great potential. "I really feel that the Internet can do anything," Jin Xin said.

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