The three major problems are affecting the sustainable development of the home industry in terms of field selection, channel disputes and mode difficulties. Throughout 2011, the home industry is welcoming the most stringent property control impacts in history. Coupled with the sharp decline in market demand, and the continuous increase in production, logistics and labor costs, the home industry is suffering from the enemy. Looking forward to 2012, many industry players predict that this will be a far-reaching year for regulatory influence.
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2012, the home industry worry! Internal trouble! How to break the game?
On December 2, 2011, the “Seventh China Home Development Annual Conference†hosted by SouFun Home Holdings, China Decoration and Materials Index, and Wall Street Index Research Center was held in Jingsheng University. As the highest and most influential annual industry event in China's home furnishing industry, Dr. Chen Huai, director of China Urban and Rural Construction Economic Research Institute, President Li Bingren of China Building Decoration Association, and home circulation industry, home improvement industry, furniture 500 industries in the fields of building materials and home appliances have gathered together to discuss the development of the home furnishing industry in 2012.
New field: “one meter wide, one hundred meters deep†The new law of “field†in the household industry in 2012
"big and full"? Still "fine and specialized"? In today's changing external environment of the home market, how to effectively tap the "domain economy" has become a difficult problem for many homes.
At this annual meeting, the heads of many home furnishing companies conducted in-depth discussions on the issue of domain development. The “new opportunities in new fields†became the focus of everyone’s talks, and from “diversification†to “concentration†became many amnesties. Cognitive consensus. The fruitful and high-level dialogue provides home enterprises with ideas and confidence for sustainable and healthy development.
Not shrinking, but focusing!
The biggest move that Cobo Bolognes did this year is to focus. Cai Ming believes that residential industrialization took about three years to achieve initial results, so Cobo Boloni also made small achievements on B2B this year. Continuously participating in the process of housing industrialization is the future development focus of Cobo Bolognese.
At the same time, Cai Ming judged that there will be fewer and fewer rough houses, so home improvement and building materials will gradually resume the transformation of second-hand houses, and the amount of new houses will be less and less, so Cobo Bolognese will focus on B2B business. Second, the two brands, Cobb and Bologna, will also have their own clear positioning: Cobb completely "online", close all offline channels, focus on e-commerce; and Bolognese will focus on product solutions throughout the country. In more than 200 cities, Bologna will no longer make home improvement as the core of the business, only product solutions.
It is not difficult to see that Cai Ming's methods are "focusing." Cai Ming believes that there will be great problems in the market. Each enterprise must identify its own physical strength, its own genes, its own strengths, and maximize its strengths.