When designing and producing the furniture products of the security room, the enterprise should fully consider the market demand and develop products from the aspects of multi-functionality, multi-combination, folding and storage. 380 Home Used Treadmill,Top Rated Treadmills,Home Foldable Treadmill,Home Motorized Treadmill Ningbo Kangruida Sports Equipment Co.,Ltd , https://www.kreedatreadmill.com
As the country continues to work on affordable housing projects, the furniture industry as a downstream of the real estate industry is undergoing a revolution. According to industry insiders, during the “Twelfth Five-Year Plan†period, 36 million sets of affordable housing will be built nationwide, and the protection housing is different from the commercial housing project, which basically excludes investment demand, so the occupancy rate is almost 100%. As long as people live in the security room, renovation and purchase of furniture is a necessary choice. If you calculate 10,000 yuan for each set of furniture, 36 million sets of affordable housing will generate a market share of 360 billion yuan, or even more.
Faced with such a large market, many furniture companies have attacked and even designed a highly targeted product for the housing project to seize the market. A person in charge of a furniture company told reporters that the residents of the housing estates are mainly low- and middle-income people. Although the purchasing power of these consumers is limited, the consumption concept is different from that of commercial housing, but they are still willing to invest in home decoration. . Economical and practical home building materials will be the first choice for affordable housing. Therefore, in the design and production of products, enterprises should fully consider the market demand, and develop products from the aspects of multi-functionality, multi-combination, folding, and storage. “Because affordable housing is generally small and medium-sized, products must meet the needs of this market. Pay attention to product size and functionality. For example, sofas can sleep in bed.†In addition, affordable housing furniture needs to be low in price and small in size. New design and good quality. Not only does quality have to meet standards, but design can't be sloppy. Even if the price is low and the grade of the materials is relatively low, it is necessary to create an art design style that is suitable for the unique lifestyle of the house.
Different from affordable housing and demolition and resettlement housing, many low-rent housing and public rental housing projects are fully renovated, and the required furniture is mostly purchased by the government in the form of public bidding. Recently, Suzhou Industrial Park Public Rental Housing Management Center purchased a batch of apartment furniture, which was won by Suzhou Tiancheng Furniture Co., Ltd. and Jiangmen Jianwei Furniture Decoration Co., Ltd. for 4.6 million yuan. It is understood that the requirements of such projects are more standardized, standardized, modular, and more suitable for mass production, which will lead to a large number of large modern furniture enterprises.
Just as many companies are sitting around and planning to take a slice of the “feast†of this social housing, some insiders have a clearer understanding of this. A person in charge of a furniture company told reporters that the design and production of furniture products for this affordable housing market is to meet market demand and adapt to market changes. Although the market for affordable housing is attractive, it is by no means the focus of furniture companies. Not every furniture company is suitable to follow this path. After all, commercial housing is the mainstream of the market. There is still a difference between the consumer groups in the social housing market and the mainstream consumer groups in the market. If the market is ruined and unclear, it may be counterproductive.
[Short comment] Safe room furniture, low price, winning bid
The purchase of affordable housing furniture should consider product quality and service from the perspective of household use, and should not over-emphasize the weight of the price and cause low-price bid.
At present, the construction of affordable housing in the country has entered a period of vigorous development, and various localities have vigorously promoted this project concerning the people's livelihood. However, it must be noted that while all regions have concentrated their financial resources to step up construction and actively carry out the progress of the project, the relative shortage of funds for the construction of affordable housing in some areas still exists to some extent. This is even more stressful for the purchase of furniture downstream of the construction of affordable housing. How to make furniture purchases in a situation where funds are not loose has become a difficult problem to be solved by relevant departments in some regions.
The purchase of furniture seriously affects the quality of life of the residents in the housing estates. Therefore, it is very important to guarantee the quality and service of the products purchased by the furniture. In the procurement process, we must not simply pursue low-cost bidding in order to save construction funds, but ignore product quality and service considerations. Instead, we should consider the proportion of business, technology, and price points in the procurement to ensure the quality and cost of the furniture.